Highly Effective Email Marketing for Small Businesses at a Glance

Email marketing is one of the most effective marketing tactics that can help you not only attract and keep the customers, but also make them come back for more. You might instantly ask what the secret of efficient email marketing is. Let’s check it out in this infographic.

97% of businesses use email marketing in order to attract more buyers. Relevance is of extreme importance, as more than half of consumers usually unsubscribe from emails that are irrelevant to them. With the help of marketing automation software, many of the top performing companies managed to boost their marketing performance. So, this might be a good option for your business, as well.

The statistics from most effective email marketing campaigns show that it can also help you improve your CTR, if done rightly. Moreover, the emails with social sharing buttons have the best effect and using first names and making emails more personal also significantly improves CTR.

When compared to the effectiveness of direct mail, email marketing ROI proves to be much more effective. An average statistics for ROI states that every $1 spent on email marketing generates $38 in revenues. However, a significant number of companies already report ROI of more than $76. The secret lies in the campaign. In order to bring the best results, the marketing campaign needs to be targeted, segmented and triggered, as stated by EveryCloud, one of the best performing email filtering services.

Finally, as more than 70% of consumers use their smartphones to check their emails, it’s extremely important that emails render well on a mobile device. The expected trends over the next five years include the expansion of automation and personalization, while most marketing experts expect the increased integration with other marketing channels.

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