- Are you a business that is looking to pursue Search Engine Optimization (SEO) as a digital marketing strategy?
- Do you know how an effective SEO strategy can help you drive targeted traffic, improve branding and result in sales?
- Have you looked at various SEO resources only to be left confused about the best ways to approach this strategy?
When was the last time you clicked on results beyond the first ten shown by Google on its first page? Chances are probably never!
In the last few years, the importance of digital marketing strategies has been fairly well established. The pandemic gave a shot in the arm to this as well.
Businesses realized without having an effective digital presence, they are looking at stunted sales or growth. Given how the lockdown brought businesses to a grinding halt, they now want to be better prepared to deal with present and future emergencies.
In this regard, most have read up on how they need to set up a basic online presence- websites and social media pages. The more interested ones know that given how there are so many websites (in the same competitive niche), they need Search Engine Optimization to succeed.
In this article, we are going to discuss five reasons why businesses should hire a seo consultant. Before we get to the list of reasons, let us first look at what is an SEO consultant.
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Who Is an SEO Consultant and What Do They Do?
First things first. SEO consultants are digital marketing professionals that are excellent at Search Engine Optimization. In very simple words, an SEO consultant can be hired by a business to help them-
- Set the objectives and goals of digital marketing activities
- Determine and plan SEO strategies for the business
- Measure and track the results that are being achieved from SEO
- Create a content strategy for the business, including setting up the blog
- Undertake keyword research to help gain search volumes
- Build relationships with niche bloggers for the business
- Improve the lead generation and online sales process
- Coordinate with the website development team to ensure best practices
- Make the management aware of the decisions they need to take
- Collect and present data from digital marketing and SEO efforts
There are three key areas of SEO, that consultants offer help with- On-Page, Off-Page, and Local SEO. For most businesses, an SEO consultant needs to help them with- rankings, traffic, and sales/profits!
In the following section, we are going to shed light on five reasons why a business should hire an SEO consultant.
List of 5 Reasons Why You Should Hire an SEO Consultant
1. Saves Time and Money for the Business-
If you are a business that is completely unfamiliar with any aspect of digital marketing, you need an SEO consultant. Connecting with a full-fledged SEO agency might be an expensive proposition that you might not be willing to budget for just yet.
Maybe as a business, you need a heads-up of sorts. Working with an SEO consultant can help you understand the foundations of SEO and other digital marketing strategies.
SEO is an incremental process, that requires execution as well as learning at the same time. With an SEO consultant, you have a better chance of establishing the foundations in the right manner.
2. Increases Your Awareness About Tools, Software, and Digital Platforms-
Even before you start implementing an SEO strategy, you need to take a few steps back. It is best that you start with understanding how search engines work.
In other words, you need to be aware of what Google considers as its guidelines and best practices. Knowing what are the various digital platforms, how do algorithms work, and why you should be pursuing them should be your starting point.
An SEO consultant can help provide you with all the background details of digital marketing. Going forward, this will help you get better knowledge and information about online marketing. This will help you in making informed decisions.
3. Ensures That You Are Not Making Any Online Marketing or SEO Mistakes
Trusting an SEO or digital marketing agency that promises you the stars and moon at the very outset might seem an attractive proposition.
However, if you are a business owner that is a novice when it comes to digital marketing, you might be taken for the ride of your life. Given all the problems the pandemic has caused, business owners are all too eager to start investing in any and every digital marketing strategy.
You do not want your website domain to get penalized by Google once and for all. This is where an SEO consultant can come in handy. They can point out what you should be doing and what you should be avoiding.
4. Allows You to Concentrate on Other Areas of Your Business
As a business owner, you probably have to look at hundred different things, all at one time. With digital marketing being thrown into the mix, you might have your hands full.
You know you need to be hands-on with aspects like SEO, but doing this might distract you from other areas of your business. Hiring a professional SEO consultant can help you achieve both- excellence in your online marketing efforts and get time to concentrate on pressing areas of your business.
This is a win-win situation for any business owner. You can trust experts to help you formulate and execute SEO strategies and achieve online performance and success.
5. Ensures Monitoring, Tracking and ROI Management from SEO
If you are willing to invest in your businesses’ SEO efforts, you would want constructive feedback about its progress.
An SEO agency might not be too forthcoming in presenting you with its failures. This is where you would need an SEO consultant who is able to present all the facts, data, and numbers regarding the direction your SEO efforts are taking.
Constantly monitoring the progress of your SEO strategies will help you get a better picture. Not only will you be able to learn a lot from the data, but it can also help you make future decisions.
An SEO consultant can help guide you in terms of tracking and monitoring SEO strategies.
The Bottom Line
Hiring an experienced SEO consultant might probably be the best decision you might be making for your business.
Check for experience, whether they have handled businesses in your niche or not, what kind of certifications they have done and any other questions that you feel are important.
If you have any questions, that you would like us to address on SEO consultants, please let us know in the comments below.
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