Building a startup from the ground up is a difficult process. You need to build a following and impress interested investors, and one of the best ways to do this is by hosting an event.
Depending on your startup, this may feel
out of reach. Events can be expensive, and require planning and careful
execution. This may feel like a bad choice at first. Events draw resources like
time and money. You could be using these resources to improve your products or services.
The reality though is quite the
opposite. Throwing a successful event can drastically increase profits. Making
this investment in yourself will make you even more money later. Here’s
everything you need to know about planning your event for even the smallest
Marketing in the Digital Age
Marketing strategies have changed in the past few decades. Since the advent of the internet, marketing has gone digital. Businesses invest in online ads. They sponsor social media influencers to promote their products, and collect data points on consumers via social media.
As a result, the internet has completely
changed the ways companies manage events. Now, you can book quality event
planners online at affordable rates on sites like eventplanner.co.nz/. An
investment in an event service means that you can leave the event planning to
the pros. This lets you focus on other aspects of your startup.
There are major benefits of digital
media marketing your event. One is that you can capitalize on an event even
after it happened. Have professional photos and videos taken that you can post
on social media. Quality media shows followers that your company is thriving.
This makes your brand more trustworthy. Investors are more likely to partner
with companies that are look like ideal places to work and succeed.
of Setting Goals For Your Event
If you just attempt to mirror a
successful event you witnessed, you will run into difficulties. A major factor
to consider when beginning to plan and invest in a live marketing event is your
goal. Focusing on one realistic attendance or profit goal will help you spend
your budget efficiently. This way, you won’t overspend and face consequences if
not enough people turn up.
Set your goals at the beginning of the
planning process. You may have a goal to increase client or investor relations.
Maybe you’re interested in sales acceleration. Another possible goal could be
to attract people with a higher experience level to your company. Hiring events
can encourage people to apply for work in your company. This is important as
startups often only offer minimal initial pay.
Once you have your goal, set a realistic
size for the event. A hiring event might be a classy roundtable event for an
elite group. On the other end of the spectrum, a publicity event could end up
being a conference with hundreds of people. These events will have different
costs to execute. Finding a compromise between realistic budget and ideal goal
fulfillment is essential.
Whether you are investing in a summit,
user conference, product release event, or investor event, you can find
significant benefits. Using live events can set your startup apart from other
Let investors and clients know that you
aren’t afraid to make big investments. Then follow that up with more. Show them
how your quality management skills leads to a profitable event.
Hosting a successful marketing event may
seem overwhelming. This is especially true for a beginning startup. It is fully
possible though to achieve successful results if you are able to make an
investment and bet on yourself. These events are possible on a tight startup
budget, and can still be impressive and profitable!
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About Author: Steve Nelson
Freelance content marketing specialist; core expertise include content strategy, massive content development, syndication and content flow design focusing lead generation. I have delivered successful campaigns to a big list of small businesses in the US and Canada. On the other hand, I help publishers to better monetize their content.