How Event Marketing Could Save Your Startup

Building a startup from the ground up is a difficult process. You need to build a following and impress interested investors, and one of the best ways to do this is by hosting an event.

Depending on your startup, this may feel out of reach. Events can be expensive, and require planning and careful execution. This may feel like a bad choice at first. Events draw resources like time and money. You could be using these resources to improve your products or services.

The reality though is quite the opposite. Throwing a successful event can drastically increase profits. Making this investment in yourself will make you even more money later. Here’s everything you need to know about planning your event for even the smallest startup.

Event Marketing in the Digital Age

Marketing strategies have changed in the past few decades. Since the advent of the internet, marketing has gone digital. Businesses invest in online ads. They sponsor social media influencers to promote their products, and collect data points on consumers via social media.

As a result, the internet has completely changed the ways companies manage events. Now, you can book quality event planners online at affordable rates on sites like An investment in an event service means that you can leave the event planning to the pros. This lets you focus on other aspects of your startup.

There are major benefits of digital media marketing your event. One is that you can capitalize on an event even after it happened. Have professional photos and videos taken that you can post on social media. Quality media shows followers that your company is thriving. This makes your brand more trustworthy. Investors are more likely to partner with companies that are look like ideal places to work and succeed.

The Art of Setting Goals For Your Event

If you just attempt to mirror a successful event you witnessed, you will run into difficulties. A major factor to consider when beginning to plan and invest in a live marketing event is your goal. Focusing on one realistic attendance or profit goal will help you spend your budget efficiently. This way, you won’t overspend and face consequences if not enough people turn up.

Set your goals at the beginning of the planning process. You may have a goal to increase client or investor relations. Maybe you’re interested in sales acceleration. Another possible goal could be to attract people with a higher experience level to your company. Hiring events can encourage people to apply for work in your company. This is important as startups often only offer minimal initial pay.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

Once you have your goal, set a realistic size for the event. A hiring event might be a classy roundtable event for an elite group. On the other end of the spectrum, a publicity event could end up being a conference with hundreds of people. These events will have different costs to execute. Finding a compromise between realistic budget and ideal goal fulfillment is essential.

The Bottom Line

Whether you are investing in a summit, user conference, product release event, or investor event, you can find significant benefits. Using live events can set your startup apart from other new companies.

Let investors and clients know that you aren’t afraid to make big investments. Then follow that up with more. Show them how your quality management skills leads to a profitable event.

Hosting a successful marketing event may seem overwhelming. This is especially true for a beginning startup. It is fully possible though to achieve successful results if you are able to make an investment and bet on yourself. These events are possible on a tight startup budget, and can still be impressive and profitable!