SEO is an essential marketing strategy when you want to build up the brand awareness of your small business, and it is even more critical if you are managing a law firm. The competition between law firms nowadays is fierce, and a good search engine optimization is a must when you want to reach more clients than other similar companies.
SEO is in charge of bringing online users to your website through search engines such as Google or Bing. And even if there are many ways to set up an SEO strategy for your law firm, the best one is to leave it in the hands of specialists.
There are SEO companies all over the place that can provide you a basic SEO marketing strategy, however with doubtful results on the long term. Ideally, you should look for an SEO agency with expertise in promoting law firms, because they know the industry in depth and will understand your business goals better than an ordinary agency. Do check with professional companies like CoFlex Marketing that are specialized in creating SEO strategies, especially for law firms.
Be noted that hiring the niche experts should be your focus; if you choose the right team for your SEO needs and future goals, your success on the online market is half achieved, and you can focus on the activity of your law firm more than on getting the clients that you need to function.
Here are three most convincing reasons for hiring niche SEO specialists who have hands-on experience of working on a law related business.
1- SEO companies that are specialized in working and collaborating with law firms will be well-aware of the rules and regulations on the market, and those rules are different from state to state and country to country. This is why experts will not only create an SEO campaign that will work for your needs, but they will also create one that is adjusted to all those regulations so that you will have no additional problems.
2- Lawyers and legal representatives have to be very careful when they advertise their services online because the penalties in the matter are significant. If you don’t have a professional SEO company to collaborate with you can risk bringing more damage to your law firm’s image than benefits, but with a good research and with the right team, this will definitely be avoided.
3- An SEO company specialized in law firms can help you achieve industry specific goals in less time, i.e. helping you target low-competition keywords used frequently by your potential clientele, raising your rank in the SERP in order for your website to gain more visibility, boost your reach on social media networks and other industry websites and forums that could bring you even more clients and increase your audience by generating engaging content for your blog which will bring more traffic and help in branding your law firm in a proper way.
Bringing organic traffic in results of properly done SEO is certainly the most efficient way for your startup to have increased revenues, but you must be aware of some facts, i.e.:
- The initial investment may seem high at first glance, but it is proven that this is the marketing channel with the best return on investment.
- The SEO Company that you work with will surely out their expertise to lift the website in search engines, but you have to coordinate with them at each stage to make sure that your marketing efforts provide all the information your potential clients need to know.
- When it comes to results, you cannot expect to see them within a day or week, so bear in mind that you will be able to see the traffic for your website increasing in a few months and also you will notice your improved presence on the maps results pages.
- Though hiring a niche expert for your SEO needs makes things smooth, you should keep yourself updated too. Keep in mind that many factors come to play, i.e. length and quality of content, the number & quality of the backlinks, average time spent on your website by a user, and so on. As you can see that it is a fairly complex process, and that’s why it takes months to see tangible results. Here is a good case study to keep yourself aware of the SEO process.
The Bottom Line:
SEO can be one of the best ways to take your law related startup to the next level, but it must be done by an expert because it takes a lot of effort and expertise to tackle down the complexities of SEO.