There are more than 110 million active users on Instagram in the United States. With this many people consistently using Instagram, it has become a hot spot for businesses to find new customers.

To benefit the most from Instagram, there are a couple of things that you should try.

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1. Use a Business Profile

This may seem like an obvious tip, but many people are unaware that there is a business profile option.

There are a few benefits of using a business profile, such as the option for them to quickly contact you with your website information. With this type of profile, you can also view analytics about your posts and who is viewing them.

The best way to increase your chances of other views seeing your profile is by using a business profile instead of a personal one.

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2. Try Sponsered Ads

Reaching out to large audiences can be difficult. Unless you follow these tips and use sponsored advertisements to your advantage, it will take time.

With Facebook and Instagram being connected, you can reach out to thousands of people with a simple post. Setting aside part of your budget for online advertising can be more beneficial than just sending out normal posts. If your advertising budget is a little tight, consider a car title loan to help cover your business expenses.

Images and videos can be used in these ads, which can help introduce new people to your products or services.

3. Create Engaging Posts

Instagram is a way for people to quickly view videos and images for practically anything they can imagine.

Creating a post that stands out can be difficult with all of the endless content being uploaded. To be successful on Instagram you need unique and engaging posts that will catch the attention of potential customers.

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Following trends and focusing on the format can help make posts visually appealing and get more views.

4. Know Your Hashtags

Businesses don’t become successful on Instagram without the help of hashtags.

Hashtags are put into posts and help link your content with general descriptions. Using these hashtags can give you more views and make you look more relevant in the industry.

Make sure that you are using clear and simple hashtags for people to remember. The more tags that you use, the more places you will appear.

5. Interact With People

If your Instagram profile is lacking responses, you should change that immediately.

Marketing your products or services goes beyond pictures and videos. People will want to see that your company is responsive and available to answer questions. Instagram is one of the best places to build relationships with people and grow a following.

You Can Learn How to Be Successful on Instagram

Figuring out how to be successful on Instagram can make a huge difference in your sales and business’ success.

Utilizing this guide can help you teach new audiences about your products and draw in new attention. You must be willing to be bold and do something that other companies won’t, otherwise, you just blend in.

An Instagram account should be viewed as an investment in your company.

Be sure to check out our blog for more articles about starting a small business and properly marketing it!