There is no denying it – when it comes to running an eCommerce business, Amazon offers a selling platform with millions of customers ready to buy your products.
You may be able to entice some potential customers to browse your online store, but your sales could vastly increase by listing on Amazon, especially if you have an amazon selling software.
If you have a new eCommerce business, Amazon can help provide the exposure needed to get your brand known. Below is a guide that identifies some primary ways to increase Amazon sales – from appointing an Amazon agency https://nuoptima.com/ to going down the DIY route.
There are opportunities on Amazon to suit all business sizes, budgets, and industries.
Below we will highlight some of the steps you can take to help boost your sales on Amazon. With a bit of hard work and knowledge, it is possible to have eCommerce success on one of the world’s largest online marketplaces.
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Get Some Expert Support
Although it is possible to manage an Amazon seller account on your own, you will need the knowledge or the staff with the know-how to navigate the complex Amazon algorithms. Knowing what to do and when to do it is vital to making your eCommerce store successful.
By appointing an Amazon Agency, they will provide the expertise needed to develop a successful strategy to help grow your Amazon store effectively.
It takes a lot of time to optimize product pages for traffic and conversions. Amazon also changes its policies regularly, so staying up to date and compliant can be a struggle.
Having an Amazon agency at your disposal will allow you the time needed to develop your products and focus on your area of expertise.
Conduct Detailed Research
When going at Amazon selling alone, one of the most important first steps is to conduct intensive research on your competitors. Next, identify ways your brand and product offerings can differentiate from existing Amazon sellers.
Remember, although anyone can set up a selling page, only those who put in the time to research and plan are likely to succeed.
Improve the Titles of Your Products
Optimizing product titles are vital to the success of an Amazon product – the title is the first thing your potential clients will see when conducting a search. Therefore, your product titles must stand out from the crowd and be carefully formulated.
The titles should be descriptive, stating exactly what the customer needs to know about the product before clicking on the link. On the other hand, try to be careful not to make the title too wordy as it can put them off, and they will buy from your competitors.
Write Compelling Product Descriptions
Once your product title draws in a customer, you need to close the sale with an enticing product description. This text needs to be clearly written, containing all the details about the features and benefits of the product.
A carefully constructed product listing will help you stand out from a crowded Amazon marketplace and provide a more satisfying shopping experience for the customers.
It can take a bit of trial and error to figure out the style of writing and format, which results in optimized sales. However, once you have found a successful structure, it can help increase the click-through rate, and you will likely see your sales increase.
Make Sure Content Is Optimised for Mobile Phones
When it comes to shopping online, most people are using their phones. This means your Amazon product content must be optimized for handheld devices. Try to ensure your images, product listings, and titles look just as good on a mobile device as they do on a desktop.
Take Good Quality Product Photographs
The quality of the product photos can make a massive difference to your sales – it can – influence whether a customer makes a purchase or not. Unclear or pixelated images can make it hard for customers to see what they are potentially buying.
Some eCommerce photography tips include:
- Putting your camera on a tripod – shaky hands can affect the quality of the photographs
- Try not to shoot the products from only one angle – take it from multiple viewpoints so that you can pick out the one which showcases the product best
- Best to stick with a neutral background – you do not want to distract from what you are trying to sell
Amazon allows sellers to upload multiple product images, so focus on getting a range of shots that show off the product. Of course, each image will need to be high quality, not just the main thumbnail image.
You can add a video of your product if you feel adventurous, but this involves additional time.
Encourage Your Customers to Leave More Reviews
Many customers will base their purchase decision on the number of reviews a product has received. For example, suppose your product has received 30 or so 5-star reviews, but a competitor selling a similar product has hundreds of 4-star reviews.
In that case, the customer is more likely to go with the competitor. This behavior is simply down to the natural human herd mentality – the more reviews, the more confidence the customer has in what they are buying.
By following the above steps, it is possible to increase your sales on Amazon. However, it is worth pointing out that Amazon selling is a specialist skill that can take time to master.
If you are looking to boost sales quickly, it may be worth bringing in the experts and appointing an Amazon agent.