Content Marketing is becoming one of the most effective marketing mediums, specifically for B2B brands. If you are a B2B small business brand you must consider B2B content marketing as an essential part of your growth strategy.
The key to success with content marketing efforts is to create great content at first and then keeping it consistent. However, the biggest challenge with content development teams is that they cannot create great content with consistency.
They encounter problems like getting short of ideas, having boring topics to write on, not having enough information, being unable to mine information from tough sources and so on.
Having an editorial calendar solves all these problems at once.
With an editorial calendar in hand, you have everything clear, i.e. how much of the content to be produced, when is the deadline for each, who will be working on it and the status of overall efforts.
What Do I Need to Create an Editorial Calendar for Content Marketing?
For an editorial calendar, you don’t need any extra resources, but just a couple of freely available tools. You can create a plan in excel sheet or Google sheets.
Otherwise, using Google Calendar will be a better option as it will keep on updating you automatically on deadlines.
Things to Consider While Creating an Editorial Calendar:
Depending upon the business model and industry there can be various factors to be considered before creating an editorial calendar, however, some common elements associated with content development are:
- Graphics and images
- Proof Reading
If one person is responsible for dealing all of the above, you may not need to drill down the tasks. But in case, multiple people are responsible for creating a single piece of content, you need to identify each of them in the calendar.
Time Consuming Tasks & Automation:
We all look for optimized working and so prefer automating things. Certainly, some of the content marketing and even content development stuff can also be automated, so do take advantage of it. For instance:
- Using Social Media automation, half of the promotion tasks can be automated.
- Using spell check and grammar check tools, proofreading can be faster.
- Using plugins for your blog, some of the SEO elements can also be done automatically.
- Re-purposing the images can save a lot of time.
- Having an Ideas Bank document can save a lot of your ideas for future purpose.
- Welcoming opinions and other external sources of content don’t just save your time, but you get a lot of free promotion too.
Think of all the possibilities you have, and automate all that you can.
How to Create an Editorial Calendar?
Creating an editorial calendar doesn’t need much of effort if you have followed the guidelines above. All you need to do is to:
Step 1: Identify and list down all the tasks at one place, i.e. what type of content to be published along with the tools for creating infographics, and creating shareable image content, etc.
Step 2: List down the people responsible for each task, even the content marketing tasks that need to be outsourced.
Step 3: Set a deadline for each task.
Step 4: Map them all on the calendar making sure that they do not overlap.
Step 5: Review the calendar and make necessary improvements.
Using Editorial Calendar Samples and Templates:
Like you can automate time-consuming stuff, why not to use readily available editorial calendar samples and templates. Check out the sample below and download the template to use it right away!