It isn’t always easy to get someone’s attention on the internet. People have countless distractions these days and now have an average attention span of eight seconds. You really have to have a great message to get someone to notice you.
That’s why it’s essential to create targeted social media campaigns if you want to see great results. Keep reading to learn the steps you need to take to do social media targeting the right way.
Create an Audience Persona
It’s hard to do targeted social media ads when you don’t know who you want to target. If you’ve done your market research, you should know your ideal demographic for your product, and you can use that data to create an audience persona.
Here are a few things to consider:
- General interests
The more information you can detail, the better your persona will be. Once you have your personas created, you can use them to inform your marketing messaging and create better ads.
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Use the Right Platform
Not all social media platforms are created equal. They all have different demographics that they target. It pays to use your customer persona to determine which social media sites your ideal customers use the most.
Business users, for instance, will likely use Linkedin. They’ll be there to find business opportunities and look for jobs.
On the other hand, people looking for images will likely use Instagram. That means you can use influencer marketing for social media to reach those users.
Monitor Current and Past Campaigns
While you can do great targeting when you first start social media campaigns, they won’t always be perfect. The chances are good that you’ll get some things wrong. You won’t know what to do and what not to do until you gather data about what works.
Make sure you gather as much data as you can from your ad campaigns and social media posts. This data will tell you more about the people engaging with your content and producing conversions on the back-end. From there, you can optimize your social media campaigns for conversions and produce better results.
Track Website Visitors
It takes a while to convince someone new to purchase from your business. You need to gain someone’s attention several times before gaining those customers. Unfortunately, it’s not always easy to reach out to people who visit your website again.
With social media, that isn’t as much of an issue. Several social media websites provide tracking pixels that allow you to target people who visited your website in the past directly. These people are in a better frame of mind to purchase from your business, which means it’s more profitable to target them with ads directly.
This is also a great use of money when marketing for small business that doesn’t have a big ad budget since retargeting is often cheaper than regular ads.
Targeted Social Media Campaigns Are Worth Creating
There’s more to advertising on social media than creating an ad and showing it to everyone. If you aren’t smart with your audience targeting, you’ll end up showing your ad to people who have no interest in your products and end up wasting money. Use the guide above to create targeted social media campaigns that produce results.
Are you interested in more tips that will help you get the most from your social media content? Head back to the blog for more online advertising tips.