Due to advent of high quality cameras and imaging software there has been a significant increase in the demand of photographers. A lot of people who initially had taken it as a hobby have turned to professional photographers. As there are lots of professionals available in this field, it is important to differentiate your photography business from others.
Starting a photography business is easy, even with limited budget, but taking it to the next level and making it profitable is relatively challenging. The only way to grow your photography business is to get more clients while ensuring that the current customers are loyal and will always ping you when they need the service.
In order to get your photography business to the next level, you must understand how stuff works. Following are some of the most effective ways to attract more clients for your photography business.
1- Be a specialist, not generic
You must gain mastery and advertise your photography skills in a particular niche, for example sports, weddings, cars, newborns, underwater, wildlife etc. People do not perceive generic photographers as specialist. So you need to concentrate more on a particular niche and target that particular audience. You may have multiple expertise, but when it comes to marketing, promote each specialty separately, i.e. if you are running Facebook ads, run two separate ads targeting each specialty rather than mixing things up.
2- Mark your social media presence
Social media and photo sharing platforms are one of the cheapest and most effective ways to showcase your talent to people around the world. Nowadays, almost everyone uses these applications and if they like your work they will surely follow you. So;
- Setup a Facebook Business Page
- Showcase Your Best Work
- Invite Friends to Like & Share Your Page
- Keeping Your Budget in Mind, Try Facebook Advertising
Although you may also use Flickr and some other portals for showcasing your work, Facebook generates you instant leads. You may also use Instagram and Pinterest for more exposure.
3- Build an interactive website
Apart from social media presence, you should be there on the website as well. The website should be simple and full of pictures that are clicked by you. Also, it’s important that you engage with your audience in chat boxes or discussion forums. Website will endorse your skills in a positive manner, however, it will require some investment if you yourself are not familiar with websites making, however, here is a quick guide for newbies to build awesome websites using WordPress.
4- Use Linkedin
Linkedin allows you to connect with professionals and targeted people, so take time to connecting with media agencies, website owners and other people who might be interested in your services. Know how to generate business from Linkedin.
5- Must Have an Effective Business Card
Do not forget to spread out some business cards while doing one assignment. You will certainly hear from them sooner! And yes, do check our collection of photography business card samples.
The Bottom Line:
Depending on your specialty and the business model you may wish to setup a blog, use more social networks, run PPC campaigns even, but the above five will work in any case and do not require high costs!