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How to Increase Sales on Your Website Using Video Testimonials

Sales revenue act as the backbone of any business, and to have a constant flow of sales you need a strong sales strategy. You might already have a well-thought sales strategy in place, but it is incomplete without using the video testimonials effectively.

No matter, what type of product or service you are selling, if you’re looking for ways to boost sales and convert unconvinced leads into long-term buyers, video testimonial serves as a highly convincing material for the buyer.

How do video testimonials help in increasing sales?

Video testimonials basically build trust and credibility with your products, so when a buyer is undecided, these short videos help him take a decision. A video testimonial humanizes your business, and the potential customer finds it easier than reading long paragraphs. These facts (curated by will surely support the argument:

  • 65 percent of the website visitors are inclined to visual learning.
  • Website visitors are 64 percent more likely to follow through with a conversion after watching a video.
  • Products with reviews and ratings are 63 percent more likely to have a higher sale.
  • 90 percent of online shoppers have their buying decisions influenced by online reviews.

I am sure, the next step you’d like to take is to start getting video testimonials for your website, but you may have a lot of questions, i.e. how to I record a professional video testimonial, where on the website I should place it and so on….

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This article will help you with these basic queries.

How to get a professionally recorded video testimonial for my business:

While you may reach out your customers and brand enthusiasts for the favor, it will take time for them to record and send you one. And, even when you receive one that might not be of high quality so do invest in getting a few professionally recorded video testimonials right in the beginning. This Fiverr gig starts video testimonials from as low as $5 and can be delivered within 24 hours. So, you can start improving your sales right from tomorrow, if you place an order today!

Get a few professionally recorded video testimonials, and send them to your existing customers, asking them to provide you with their video feedback. Encourage them to give you a video testimonial by offering the best videos to be featured on website home page and on social media channels.

How to Generate More Sales Using Video Testimonials:

As I discussed earlier, the goal of video testimonials is to increase sales, but simply getting a lot of video testimonials cannot increase sales at all. To generate results from video testimonials you must place these testimonials on the right pages and promote them accordingly. For instance:

Step 1: Create a dedicated testimonials page, which should list all the testimonials. You can even create multiple pages if you want to categorize testimonials according to the product/customer type.

Step 2: Make sure to have a separate page for each testimonial. If your website is using a CMS like WordPress or Joomla, it should be very easy.

Step 3: Whenever you upload a testimonial, share it on your social media, email it to the subscribers and do not forget to separately send it to the user who provided it. Send him an email thanking for taking the time to provide feedback and encourage him to share his video with his network.

Step 4: Do not upload all the customers’ testimonials at once, rather make an editorial calendar and publish in intervals. This way every new testimonial can stay on your home page for a few days, building more trust with the customer.

Step 5: Do not just focus on the testimonials page, rather add testimonials to all the important pages on your website. For instance:

  • Sales & landing pages
  • Email campaigns
  • Thank you pages
  • Follow-up emails for lead generation


The Bottom Line:

Trust is a critical component for getting people to make a purchase, and testimonials are the way to go. But testimonials work best when they are more humanized and convincing. This is why the video testimonials can work great because they let your customers convince your potential customers!

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Get the latest news, resources and tips to help you and your small business succeed.