Marketing your home based bakery needs almost same efforts to generate sales as of a bakery located in a commercial setup. However, the difference is that you prepare goods on order only and so your customer must have complete information about what you can prepare without seeing the original products on display.
How to Market a Home Based Bakery Business
This article will list all the dimensions in which you can market your home based bakery and generate more sales. Here it goes:
Organize Events at Your Place
There’s no additional cost required to promote your home based bakery if you use your own products in family functions like birthdays, parties etc.
Gift Your Close & Not So Close Friends
Rather than buying something from outside take your own baked items which visiting friends and relatives and explicitly tell them that this is your very own creation. Do not under-estimate the power of word of mouth.
Give Your Home Based Bakery a Grand Opening
That’s probably the wisest idea for a quick start. Invite all your friends, extended family, and other relatives, neighbours etc. Have your best products for the brunch and see the magic.
Build a Website
Website in today’s world is not less than the replacement of a physical store. Get your best work photographed and displayed on your website with the price range and customization details.Do not forget to have contact information on the website so customers can contact you right away. Here’s a quick guide on how to build an SEO friendly website faster.
Create a Facebook Page
Your Facebook page must be in harmony with your website, i.e. should display your work with a link to your website where people can find more details and place an order either via online form or through the phone. Start advertising your Facebook page and website using Facebook ads.
The Print Material
Get pamphlets and brochures printed. Distribute them in the targeted localities including residential and commercial settings.
Participate in Events
Let it be a baking exhibition, contest, a TV show or anything similar. Do not forget to take your business cards along and share it with people there. Have a look at our collection of sample business cards for a home-based baker.
Keep a track record of your new and returning customers and send them periodic updates and offers through SMS or email. Know how to do successful email marketing for your small business.
Promote Referral Contests
Offer discounts to your customers on bringing referrals and of course to referrals of referrals as well. Here is a quick read on running engaging social media contests for your small business.
Be in contact with local restaurants, cafes and coffee shops who might be interested in buying products in bulk from you.
You can market your home based bakery business in a variety of different ways depending on your business goals, however, the above guidelines will be beneficial in all contexts.