Just like any other business, in order to succeed as a Makeup Artist you need to do lot of effort. It takes time and patience to establish yourself as a reputed makeup artist. One thing you must know right from the day one that initially you may not be able to earn good profits until you have a good customer base, so you can start it as part time or on weekends. Once you see a good response, you can switch full time on it.
To take a start, here is the step by step guide:
Step 1: Get the Makeup Materials
In order to start your makeup artist business, you must have the best makeup materials with you. Get all the basic makeup materials and make sure you buy authentic products of good brands because you are going to deal with other people’s skin.
Step 2: Practice, Practice & Practice:
In order to become an expert makeup artist you need to have hand on experience, so you must practice various makeup styles according to trends, various face shapes, skin tones etc. To practice, get your co-workers, relatives and friends. The more you practice, the better repute you will build.
You may find it difficult finding many people for practice, so keep an eye on nearby weddings and other events where you can get more of clients at once. And of course, do not forget to shoot the results of your practice sessions. Moreover, you can always create an Instagram page and run a contest whereby one winner gets a free makeup, which you can later post for promotion as well.
Step 3: Certification
Not everywhere in the world you need certification, but at many places, especially in many states in the US you must be certified in order to run a makeup business.
Step 4: Licensing
Again, if you are going to be a freelance makeup artist, you may not need license, but many states require licensing for freelancers as well as you are going to deal with people’s skin and in order to get big contracts, you must have license. Check thoroughly with local authorities for licensing requirements before proceeding.
Step 5: Business Setup
To start as a Makeup artist, you do not necessarily need a high end set up. It can be a home based freelance business even, but if you are interested in a physical setup with equipment installed, that will require additional costs and time. But this is truly optional.
A physical setup for a salon will require relevant permits and staff, and so will involve a heavy amount of investment. But, whether you plan to start with a physical setup or an on demand business from home, you do need a well thought business plan for makeup artistry business.
Step 6: Advertise
Once you are ready to market yourself as a makeup artist, this is the time to advertise heavily. But it doesn’t always mean to spend heavily on advertising. Choosing the right medium will give you a big leverage. Look for options on Social Media to promote yourself. Participate in local beauty events. Have your print material ready and do not forget to distribute it on the targeted places. Offer discounts on referrals and so on. And yes, do not forget to have an attention grabbing business card that you distribute!
Find detailed information on marketing yourself as a makeup artist or marketing your makeup artistry business.
The steps above are just a general guidelines on starting as makeup artist business, you can bring lot of innovations at your own, for instance build your website with your best work, attract online bookings and expand your market. So, if you’re really excited to become a highly demanded makeup artist, do not wait and jump in.