Small business perhaps becomes a dream for many junior businesspersons. Nevertheless, this simple dream may run into a big disaster if planning lacks some of the basic criteria. Unfortunately, one out of four small businesses cannot be able to continue success during the first few months.
First, we need to review all the economic and financial expectations of setting up a hair salon. Hair salons business scores good points as a growing industry and is considered one of the promising industries for the coming 10 years, according to some reports market research leaders.
In addition, we have found that beauty industry enjoys good demand by consumers who seek natural treatments. However, cheap salons perhaps score a notable crowed in some locations, especially if they care for hair grooming. These salons can make a real profit after the first 6 months.
The rising consumer demand for hair and beauty salons will make you think about this promising business. As a result, our researchers have spent full three days on conducting an accurate paper on how to start a hair salon. The following simple steps will lead you in your start up and planning for your dream business.
If you are planning to open your own hair salon, you will need some stable steps towards a strong start and here’s a quick 7 steps guide to start and run a successful hair salon.
1- Planning your hair salon
A successful business should rest on a powerful plan, which will guide you through your journey. You need to collect the required data before going ahead or deciding the basic criteria.
Collecting data will be the source of your future steps, and they will reinforce each decision. A solid hair salon business plan will help you figure out the identity of your business; and how to deal with any expected problem.
2- Location of your hair salon
Chances are everywhere, but the successful businessperson will decide to pick the most suitable. In fact, location matters when you plan for a hair salon. Do not leave this wonderful chance to have a unique place and location for your business. In addition, location will improve all the chances for making real profit.
For example, the ones who decide to open a hair salon in the countryside will make profit for sure, but what about the ones who choose downtown as a location for their business?
In fact, they choose life for their baby business and future great expectations. Spend much time on your search for the suitable location to improve the chances for success and profit. Places like those that located on crowded traffic, car parking or that have plenty of footfall will be ideal.
Do not choose quickly to remove the word ‘regret’ from your plans. You may wait longer and you may postpone your start up in case you wait for the best location. As well as, you may need to pay much for your dream location that will help your salon to become magnet for customers and visible.
In case, if you are on a tight budget, you may also consider options like mobile hair salon or at home hair salon services.
3- Designing a hair salon
One of the most powerful magnet factors of your clients is how to design your salon to fit all tastes. Sure, you will need a full satisfaction and comfort of the clients. A comfortable salon will attract the clients to a place they love.
You want them to be in a place that match their needs and expectations. For example, if your clients are from those young adolescents, then you will need modern colorful paintings and good furniture. They will be in a place matches their age, needs, expectations and comfort.
Yes, there would be some costs involved in turning your hair salon into a highly desirable place, however, you do not necessarily have to spend a lot on furniture and fixture; you can always look for cost effective yet highly attractive designs.
4- Customer service is the key to success
Now, your customers are in a place that they love. Your salon will provide the comfort, but the staff working there and you are the key. Your business should depend on excellent customer service that you and your team offer.
Customer service needs to be attached with the experience and love you give for the clients. You need their satisfaction that stems from how you fulfill their needs and how much experience you offer.
5- Choose professional staff and equipment
Some small businesses may depend on only one employee. However, after a certain time when your hair salon makes some success, you will need to hire employees. Personality of the new employee will help well than professionalism or skill. You can teach new employees how to be professional, but you will not be able to change their personality. They will help in attracting clients and give your business a push.
Your hair salon should be well equipped as well. You should choose professional tools such as hairbrushes, beard brushes, hair clippers, hair and beard trimmers, barber scissors, capes, and shavers among other equipment. These tools will help you achieve the required styles for hair well with less effort. If you have some money, do not pick cheap tools that may destroy your work and give your clients a bad impression.
6- Prices and quality: what a quest…!
When you are planning to set up a hair salon, prices of the service you provide may be a matter of worrying. You have some options to set prices such as fixed or variable cost, staff cost and tools and equipment cost.
You should plan for how many clients you expect to fulfill your business. You need to check the offered prices by some of other hair salons. In case, they offer higher prices, you will need to lower your cost to attract much customers. Then, your experience, customer service and results of your work will do the rest for you.
7- Marketing… Marketing… Marketing
Success comes of your ability to attract clients. This step needs to set up a powerful marketing plan. As a result, marketing plans will depend on some money to reinforce your business. Try to plan a complete strategy for marketing that will make you able to attract customers and to drop the struggle.
You can depend on some low cost strategies of marketing, such as hosting an event or a small party. In addition, some hair salons sponsor a small charity event, or a school visit to attract clients. This community engagement will be a strong weapon for marketing.
A website for your business will help to let the clients know much about your new hair salon. As well as, it will give them a thorough background about your experience and services. You can start with a simple blog or other social media pages. However, if you have enough fund, you can hire a professional web designer to create a well-designed and killing website.
Do not forget that your website should be easy to navigate and easy to use. In addition, it should provide all the helpful data and contact information. Try to make your website simple but has some illustrations and pics of your work.
The Bottom Line:
Making your hair salon business a great success requires parallel efforts in planning and execution, and you need to update yourself with latest trends and customer demands. The more you know about the business and the industry, the more successful your business will be.