The T-shirt printing business is one of the most popular small business ideas today; it is, in fact, a billion-dollar industry at the moment, and the best thing is that it is very easy and inexpensive to set up.
The exciting T-shirt designs and the captivating phrases attract customers of all ages and gender. But that’s not the only market you may be focusing on. You can grow your printed t-shirt business in a B2B direction as well, whereby you can target startups, small businesses, and large enterprises to use T-Shirts as promotional products. Taking your T-Shirt printing business in this direction will help you generate more revenues with a few deals only, however, to make it happen you need to incur parallel efforts.
This article will discuss the basic steps you should take in order to kick-start your t-shirt printing business.
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
Follow these quick points and develop a successful business plan for your venture.
Starting Your T-Shirt Printing Business
Starting a t-shirt printing business can be a fun and rewarding venture, but it requires careful planning and execution to succeed. Whether you’re an artist looking to sell your designs or a business owner exploring new revenue streams, there are many factors to consider, such as choosing the right equipment, selecting high-quality materials, and creating a unique brand identity. With the right mindset, tools, and marketing strategy, you can turn your passion for t-shirts into a profitable and sustainable business.
Step 1- Take Time to Do Your Initial Research
Yes, people of all ages and genders love printed Ts, but that’s not enough data. You must do the initial research about, what you are going to sell them and why will they buy from you (there are hundreds of other sellers, so why should they prefer your products).
Well, consider these two points and you will find the answers.
- No one will buy your shirts if your designs don’t look good. So, make sure that you have something really cool to print.
- Quality matters most when it comes to growing your business. This includes the quality of the t-shirts as well as the printing.
So, right in step 1, you’ve discovered that you’re going to sell high-quality unique designs!
Step 2- Gather All the Resources in One Place to Formalize Your Business Plan
As you have an objective set in step 1, you have to list all the resources required to meet this goal. Following are the TODOs that will require high priority:
- Register your business with local authorities. This is important because you must have a business bank account to receive electronic payments.
- Find a supplier who supplies high-quality materials at the best price.
- Make a deal with a printer that can deliver quality, or invest in a high-quality DTG printer.
- You may also look for “drop shipping”. This option has some drawbacks, i.e. less profit margin, but the benefits are awesome too, i.e. they have everything from high-quality materials to high-quality printing, so you should be able to save a lot of running costs.
- Get your website set up using the appropriate e-commerce platform. You may choose to get a custom site developed by hiring a developer or alternatively, you may sell using third-party platforms like Shopify.
- Must get your social media pages activated. Hiring a freelancer, in the beginning, can be a good idea, but you must have 100% supervision.
- Create a marketing plan with actionable items, i.e. how much you are going to spend on ads, what platforms the ads will run, how you are going to sell more items to existing customers, and so on.
Before actually doing all these tasks, put things on paper, so you can be sure about meeting deadlines for each task. This is how you create a foolproof business plan.
Step 3- Start Taking Actions Based on Your Business Plan
And you are all set to have success with your T-Shirt printing business.
Make sure to measure the success/failure of your actions, and tweak your business plan accordingly.
10 Effective Means Of Marketing Your T-Shirt Printing Business
The global t-shirt printing market is worth billions of dollars, and entrepreneurs are rushing to have a piece of the pie.
It is estimated that you could earn up to $100,000 each year from a screen-printing business. Despite this, the competition is stiff since the business has a low cost of entry, and the price of supplies has dramatically reduced in recent times.
Formulating a detailed t-shirt marketing campaign greatly increases your business’s odds of making it in the long run. Here are a few practical, tested, and proven methods of marketing your t-shirt printing business.
Word of Mouth
In business, there are no greater means of marketing than word of mouth. Why? Simply put, people trust others’ experiences. So, if you do a great job and ensure that each client you interact with leaves a great impression, you get free but effective marketing.
They can then tell their friends and family about your products/services and excellent customer service. Also, don’t be afraid to tell all your connections about your new venture. It’s a cost-effective means of creating brand awareness.
There are over 3.6 billion registered social media users in 2020. This number is projected to increase over the years, leading up to 4.41 billion by 2025. This presents any entrepreneur with an excellent opportunity to market their goods or services.
By leveraging the power of platforms like Facebook, Twitter, LinkedIn, Instagram, etc., you can catapult your business to new levels of profitability. The best part is that this method of marketing isn’t as expensive as some of the other alternatives.
SEO is the abbreviation of Search Engine Optimization. It involves optimizing your webpage for the search engine algorithm. Most shoppers tend to make their purchases online, compared to visiting a retail store.
SEO would help ensure that your blog or website ranks at the top of search results. There are countless contractors offering SEO services; take your time to pick the right one for your marketing needs.
Build A Following
Countless small businesses make the mistake of thinking that blogging isn’t necessary. Don’t be one of them. One way of ensuring that you succeed in business is by building a following of loyal customers. You can do this by creating an active blog or website.
Customers regularly turn to the internet for information. Imagine one of these potential clients looking for the best t-shirt printing methods, and they happen to land on your site thanks to a well-written blog post. Get the picture?
Despite living in the digital age, you should never count out traditional means of marketing. Think about creating beautiful posters and pamphlets. You could also consider reaching out to the local newspapers, radio, and tv stations- assuming the budget allows it.
Facebook ads offer a cost-effective and efficient way of marketing your t-shirts to the masses. The average click on a Facebook ad roughly costs $0.55. If you set up your campaigns right, it’s possible to enjoy a large number of relevant click-throughs that bring revenue to your business.
As you start your enterprise, you should consider giving out a few free samples within your community. This is an excellent idea as each person wearing your product acts as a walking billboard, marketing your goods and services 24/7. The best part is that it doesn’t cost you a lot.
Another remarkable way to create brand awareness, whether you are an established brand or not, is to sponsor events. Have a look around your community. Are there any sporting teams/leagues?
Consider sponsoring them and request the team to wear your products during the event. It’s a great way of putting your services out there while giving back to the community. It will also earn you some bonus points with the community.
Network marketing is a medium of marketing that most businesses use to expand their sales. It requires commitment and time toward building business relationships with other like-minded entrepreneurs. It can be a useful platform to market your products or services to clients at various levels.
One of the most effective ways to get the word out is by creating short video tutorials. Teach your followers something creative and useful.
As counterproductive as this may seem, it’s a reliable means of boosting your visibility and, ultimately, your bottom line.