startup launch

How to Stay Motivated After Your Startup Launch

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Creating your own startup company is one of the most difficult things you can do, full-stop.

But while entrepreneurs find themselves full of energy and ambition in the weeks and months leading up to launch, they often find that their motivation takes a sharp dive after launch day.

The energy and drive that helped them pull 80-hour weeks seem to evaporate into the wind.

If this has happened to you, don’t panic yet.

How to Stay Motivated After Your Startup Launch

There are lots of ways you can keep yourself motivated after your startup’s launches. In entrepreneurship and business as a whole, it’s important to maintain your motivation since the race to success isn’t a sprint: it’s a marathon.

Don’t Forget to Take Time for Yourself

Many entrepreneurs initially pour all of their time and energy into their startup. This is admirable to an extent, but it can all too easily lead to you forgetting to take time for yourself and becoming burned out.

You can only maintain motivation if you book a little time for yourself every week. Give yourself time to recharge and relax; you may even find that you get great ideas when you have some time to rest, reflect, and enjoy simple recreation without spending every waking moment thinking about your business.

Keep Sources of Inspiration Close at Hand

One of the best things you can do in the weeks before launch is to keep your inspirational sources close at hand. This is also true after your startup launches.

Whether you get your motivation from real-life stories, books, motivational movies, or even music, keep all of those sources of inspiring energy with you after launch.

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You’ll need them when you face the inevitable call for changes or corrections that will come no matter how well you launched your business.

It may even help to read inspiring stories of other entrepreneurs who found success through grit, determination, and a little luck. This case about making $1000 in 24 hours is a perfect example.

Connect with Your First Customers or Clients

Your first customers and clients are often your most important, both in terms of your business’s economic viability and your own motivation. Take some time to connect with these people who are patronizing your business before anyone else.

Not only does this help to provide a positive customer or client experience (a vital boon for any new company), but it’ll also help you to remember the human connection that feeds your soul. Business isn’t just about numbers, dollars, and cents. It’s about people.

Since we’re all social creatures, reaching out and emphasizing the human connections in your life can be beneficial for maintaining your motivation over the long-term.

Remember Your Larger Mission

Lastly, it may help to remember the larger mission that got you started with your business in the first place. No startup is born out of a sole desire for profit – you likely had a larger ambition or goal when you settled on your specific industry or niche.

Remember that mission. It can help to motivate you when times get tough and when the balance sheet looks grim. 


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