How to Survive Your Startup Years

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Starting a business is no walk in the park. Before you start, you have an idea of the results you want to achieve and the timelines, but things may not happen exactly as you have envisioned.

Entrepreneurship can be quite scary for most. If you are an entrepreneur who is solely dependent on the success of your business, you need to find ways to survive during your startup years. Here are some tips to help you grow your startup:

1- Be Passionate

Starting your business right will increase its chances of success. The first step is to be passionate about what you do. Passion will keep you going when things are tough and you want to give up.

Most importantly, set enough money aside to cover expenses. Finding ways to make extra income while building your business is a great way to invest your time and money. For example, you can do something as simple as to get paid to take surveys.

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Get the support of friends and family members instead of venturing out like a lone ranger. You also need the advice and support of mentors to help you craft the right success path.

You should start talking to people and establishing a customer base even before you start your business. Your initial customers can spread the word and help you grow your customer base faster.

Finally, communicate with your close family members and let them know what to expect. During the initial phases of your business, you may need to spend a lot of time trying to establish your business and get it on its feet, which means less time spent with your family.

2- Do Your Research

When you are getting into a market, you have to be sure that you are offering a product or service that not only people need, but which is also different from what they are already receiving.

Secondly, remember that people are short on patience and they will not want to spend time trying to understand your product or service. Conduct thorough research and establish who your target market is, what makes them tick, whether your product or service meets their needs, what makes your product different, and the optimal place you can locate your business.

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3- Start Small

It is okay to have a grand vision for your business, but do not get carried by it, and forget that customers are the ones who make up your business. Do not be one of those businesses which come into the market in glory and splendor, break the headlines, and then disappear, never to be heard of again. Running a successful business takes time and a lot of experience and that is what starting small helps you to achieve.

4- Budget

The problem with going all out and spending so much money on marketing is that you lose it all if the campaign does not perform as expected. Instead, use cost-effective methods such as writing sales copies with a killer call to action and email marketing campaigns. You can also use social media platforms to market your business.

5- Let Customer Service Set You Apart

If you are getting into a saturated market where customers can easily find a particular product or service every corner they turn, you can set yourself apart by offering the ‘wow’ experience. Ensure that if you have staff, they are well aware of how to offer your customers the best quality services.

6- Take calculated risks

You will never know how far you can go until you gather up your courage and take some business risks. When you are beginning your operations, you may need to make decisions that are bound to make or break your business. Whatever risk you take, have a backup plan just in case things fail to go as planned.

Remember that you may not earn your success overnight, but with hard work, dedication, and perseverance, you will achieve your dream.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.