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How to Thrive in the Catering Industry

There are around 144,560 caterers in the U.S, which shows you must find ways to stand out from the crowd.

Thriving in the catering industry lets you capitalize on your passion and prove you’re an industry expert. But this is easier said than done, which is why there’s a risk of failing. Perhaps you’re currently in this situation and you’re not sure how to make an impact as a caterer.

Sounds like you? Don’t worry; we’ve got your back. Here’s how to thrive in the catering industry.

Keep a Sanitary Environment

As a catering business, keeping a sanitary environment is a must, otherwise, you increase the risk of getting customers sick. You should also take time to find catering equipment that aligns with your budget. If you’re interested, find more information here.

Offer a Diverse Menu 

One of the top catering tips is to offer a diverse menu. Make sure you cater to an array of allergies, vegetarian, or vegan preferences. You should also factor in religious dietary restrictions because the more variety you have, the easier it will be to attract clients.

Further, source fresh produce and quality ingredients as it will instantly elevate your dishes and help you stand out.

Get Creative With Your Marketing 

Every business strategy relies on a strong marketing campaign. Try traditional methods like advertising in your local newspaper and radio to raise awareness of your catering company. You should also harness the power of social media as it lets you engage your current community and further your reach.

Provide Excellent Customer Service 

Aside from tracking catering sales, it’s important to offer excellent customer service. Show clients, you care by calling a week before the event and reviewing the details to give them peace of mind. Also, get in the habit of sending a handwritten “thank you” note after the event as it will leave a lasting, positive impression.

Reward Customers Who Refer Your Business

One of the top business tips is to encourage referrals as it helps build your brand. To do this, reach out to your customers, ask them how they enjoyed the event, and ask them for a referral. It’s wise to offer an incentive like a $50 gift card as it’s affordable and will quickly grow your client base.


Networking is the lifeblood of your catering business as it helps you reach prospects and mingle with others in your industry. For instance, connect with wedding planners and event coordinators as they could recommend your catering businesses to others. And you can do the same for them.

Thrive in the Catering Industry Today

Hopefully, after reading this article, you know how to thrive in the catering industry.

There are multiple ways to thrive as a caterer such as offering a diverse menu and getting creative with your marketing. You should also reward customers who refer your businesses and continuously network to raise awareness of your catering company. Good luck!

Found this article helpful? Great! Then check out the rest of our blog for more tips and tricks.


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