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A Deeper Look: What Is Organic Search and Why Is It Important?

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As a small business owner, you’re always looking for ways to improve your numbers. After all, a business that isn’t growing runs the risk of falling behind.

You can’t afford to get complacent, even if your numbers look good.

Did you know that 50% of small businesses fail by their fifth year? And you can bet that most of these businesses experienced times of high numbers and what seemed to be security.

One of the best ways to avoid becoming part of this statistic is by constantly striving to increase your online presence through organic searches. But what is organic search and why is it so important?

We are here to shed some light on the topic. Keep reading for everything you need to know.

What is Search Engine Optimization?

Before we answer the question, “What is organic search?” we must first define SEO. Search engine optimization is the coding used throughout your website that dictates your search engine visibility.

When users type keywords into Google (or any other search engine), the search engine scans the internet using an SEO algorithm to find the most appropriate and relevant content.

The higher your organic search rankings are, the more likely people will find your website.

Organic Search Vs Paid Search

Now, let’s talk about organic search vs paid search. Paid search results can be acquired by using PPC marketing.

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PPC allows you to pay the search engine to bring your site up for specific keyword searches.

In return, you pay the search engine a predetermined amount for each click your website receives based on the paid promotion.

However, this doesn’t necessarily guarantee the same lead generation as organic search results.

You see, while paid search results come up at the top of the page, they also contain an “ad” disclaimer attached to them. Many search engine users have learned to skip over these as if they don’t exist.

So What Is Organic Search?

Organic search results are those that come naturally from the SEO embedded in your website. This can be improved by developing a blog full of articles that contain relevant and effective keywords.

More keyword usage on your site will result in better organic search rankings. You should also register your website with Google My Business.

There are also link-building practices, meta descriptions, and other organic search tactics you should look into if you want your website to be popular.

You can find these services and more by searching for the best SEO packages offered by leading SEO agencies. We highly recommend this option for new and veteran businesses alike.

Do You Need to Improve Your Organic Search Rankings?

Now that you know the answer to “What is organic search?” and why it’s so important to your business, what will you do with this information?

Learning how to improve your organic search results on your own is possible, but we’re talking about the livelihood of your business. Why not work with a professional team to ensure your success?


And if you need help in other aspects of your marketing, we’re here for you. Take a look through some of our other business articles to find more helpful information.

Our blog was created to help entrepreneurs like you succeed.


Some other articles you might find of interest:

Would you like to better understand how to drive and increase traffic to your startup website?

How to Drive & Increase Traffic to Your Startup Website

Do you have what it takes to start and run an online business?

5 Key Skills You Must Have to Start & Run an Online Home Based Business

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