A lot of businesses and brands are aware of the importance of SEO with regards to the digital property they have. They are also aware that SEO is able to bring tremendous benefits when it is properly implemented.
Importance of SEO for Branding
It is definitely true that SEO can significantly impact the visibility and also the searchability of any website in a very positive way. However, you may still be asking yourself what kind of “real value” does it provide and also why exactly is SEO so important for branding purposes.
The purpose of this article is to make you familiar with some of the benefits that SEO provides and to make you understand how powerful a tool this is when it comes to branding your business.
Organic Search Is the Primary Avenue of Traffic to Your Site
This type of search is easily one of the biggest determining factors of how well your site is doing. It is also a very important component of buyer funnels and therefore an important part of conversion rates as well.
Most of us are aware that Google is the owner of a huge chunk of the search engine market. They simply blow others out of the competition; companies like Baidu, Bing, Yahoo, etc have a very small piece of the search engine pie.
Google accounts for about 75 percent of the entire search engine market. This is why it is so important to follow Google’s guidelines.
Another thing to note is that Google is also one of the more popular email providers in the entire world. They have more than a billion users across the world.
Another thing to point out is that Youtube has been ranked as being the second most used search engine.
Any part of the world that has access to an internet connection will mean that the people of those parts will visit Google on a daily basis.
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
Therefore, you can see why and how it is so important to be in Google’s good books. If you have a good website and a solid SEO strategy, you can take your brand to your desired destination.
SEO Can Really Help You with Goodwill
The main goal of any experienced SEO provider is to first and foremost establish a proper foundation for the site they are working on.
They need to be able to deliver an effective and clean user experience. In this way, the site will be discoverable pretty easily owing to the goodwill that you build for your brand and all the digital properties it has.
There are a lot of things that go into building this goodwill on top of the obvious factors mentioned above. Here is a list of some of them.
- Quality and Solid backlink profiles
- Great user behavior
- Machine-learning signals
- Making sure that the on-page contents and elements are properly optimized.
It is important to realize that building this trust and authority has the potential to do more for your brand than other types of digital optimizations. The next important thing to realize is that it takes time to build this goodwill. Realize that goodwill needs to be earned and maintained over a period of time.
Proper SEO Will Ensure That Users Have a Lot Better Experience
While every business out there will want to make sure that they are getting the best organic ranking possible and also proper visibility, a lot of these brands fail to realize that making the user experience better is a huge part of this.
Google will be able to tell if users are facing any sort of problems in using your website. Therefore, a proper and good user experience is absolutely essential to the success of your website and hence, your brand.
Customers, these days, are very aware of what exactly it is that they want. If they are unable to find that exact thing, there will be problems. The performance will suffer as a result of this.
Local SEO Will Get You a Lot More Engagement, Traffic, and Also Conversions
Owing to the increased market penetration of mobile traffic, localized SEO has really become an absolutely vital part and determinant of the success of small businesses.
Local SEO is making sure that all the digital properties that you have in a particular geographic location are properly optimized. This is required so that people in that geographical area will be able to find you easily and pretty quickly. This means that there will be a higher chance of actual conversions.
Local SEO optimization will place its focus on specific cities, towns, regions, and also states. This is done so as to increase the chances of making sure that the message of the brand is conveyed to its potential customers in that particular area.
SEO WIll Most Definitely Affect The Buying Cycle
Customers these days are not like the customers of the old days. They are much more knowledgeable and they make sure that they do their research before making a purchase decision.
This is easily one of the biggest advantages that the internet has from the point of view of a buyer.
If you properly use SEO tactics in order to convey your message of deals, exciting new products, and services, it can really be a game-changer.
If you are dependable in the eyes of the consumer, it will definitely play to your advantage and it will be a game-changer for your brand.
The other thing that will happen is that the buying cycle will be affected very positively when everything is done properly.
It is important for your brand to be visible at the appropriate locations in order for you to make a connection with a customer.
Local SEO is able to do exactly that and it also lets prospective customers find the answers that they are looking for.
Some other articles you might find of interest:
Would you like to better understand how to drive and increase traffic to your startup website?
Do you have what it takes to start and run an online business?