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Is Your Company Website Unappealing and Out of Date: Tips to Help Improve Your Digital Footprint

If you own a business, you don’t just need a website: you need a great website. With so much competition out there, your business’s presence needs to both stand out from the crowd and be a digital extension of your physical premises or offices. Getting it wrong can cost your business in terms of turnover, reputation, and audience perception.

However, there are some simple steps you can take to make your website as appealing as possible. Use the hints and hacks below to uplevel your business’s digital footprint and reap the rewards of a stronger online presence.

Use a Website Builder

If it’s a case of completely starting over, using a high-quality website builder to design and construct your site is one of the best ways to achieve a professional, high-functioning result. There are numerous website builders available, so look for the one that best suits your needs.

Most feature a range of templates that can be fully customized, a vast library of images, and even the ability to incorporate e-commerce elements to your site so that you can sell your products or services online.

Website builders are usually really easy to use, and you’ll need no prior experience or coding knowledge at all. You will also be able to choose a website builder based on your needs, so whether you’re looking for the best blog website builders or the most suitable builder to create a large e-commerce store, you’ll be able to find it easily.

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Regularly Check Your Site

Go through your business website with a fine tooth comb regularly. Check for any typos or other mistakes and that all the links are working properly. Try the virtual basket and check-out process, too, to ensure that everything is functioning as it should.

Most website builders come with a range of analytical tools, and consulting these frequently is a highly effective way of making sure that your website is functioning as you want it to: are the vast majority of visitors entering your site via the landing page, for example? These analytics can also give you valuable information on how easy your site is to navigate and the performance of marketing campaigns or promotions

Link to Social Media

To create a stronger digital footprint, it’s a good idea to create a flow of two-way traffic between your new and improved website and your social pages. To do this, you’ll need to post regular, high-quality content to your social platform to keep visitors coming back and include links to relevant pages, products, or services on your business’s website.

Great content offers high value to the reader: if you can provide them with the information that they need, the solution to a problem, or entertainment, then you’ll be highly likely to build a strong, loyal following: which makes for a high conversion rate. Post a mix of articles, videos, guides, and other formats, to keep things even more interesting.

Check through your social pages and any new content before uploading it: just as with your website, typos, grammatical errors, and other issues can create a negative visitor perception of your business or brand.

Leverage SEO

SEO (search engine optimization) is vital to help bring organic traffic through to your website, and getting it right can make a huge difference to your visitor rate and the opportunities to capture a new target audience.

Keywords are the things that search engines look for in order to call up a list of the most relevant results for the user. Therefore, incorporating the most effective keywords into your website and content can help to get your website on the first couple of pages of search results.

There are free SEO keyword finders online; simply plug in some details, and you’ll be provided with words that generate the most hits. So, for example, if you run a plant shop, you could type ‘plants for sale’ into the keyword generator; you may get back a list that includes ‘where to buy plants’ and ‘how often to water plants,’ Including these phrases, in a natural way, into your website and content (including in the meta title and tags) will help more of the traffic you want being directed to your business’s website.

Be Responsive

When it comes to digital feedback, the more consistently responsive you are, the more you’ll build your business’s online presence. As well as this, it’s a great way to promote good customer relationships, and to deal with any complaints or negative reviews as early as possible, thereby heading off bigger issues.

Making clients feel valued is key to keeping them coming back to back your physical office or store and your website.

Keep Innovating

Finally, even once you’ve got your website looking great and your digital footprint is stronger than ever, it’s important to keep innovating, updating, and thinking of new ways to stand out from the crowd online. 

Whether you introduce a weekly newsletter to send out to your emailing list or invite relevant individuals to write a guest blog for one of your social media pages, keeping things fresh and interesting will pay off.

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