Packaging may not seem like much, but when you realize that it’s literally the first part of your product that customers see, you may change your mind. The packaging of a product plays several important roles, besides being the protective outer layer that keeps everything together.
When used correctly, the packaging can be a powerful marketing tool. Also, it can provide customers with useful information that allows them to decide on the spot if the product is a good fit for their needs.
Plus, in a competitive market, it can be difficult to make your product shine, especially if you are on a tight budget. That’s where packaging comes in! A clever design and a few marketing tricks can help a small business stand out from the crowd and attract more customers.
So don’t miss out on the chance of making a first good impression even if you are working on a tight budget. Here are a few packaging tips that work even when times are tough for the company.
1. Custom Packaging
When customers manage to establish an emotional connection with your products, something magical will happen. To create magic, most brands focus their marketing efforts on showing off their brand personality and values. But you can also do that with clever packaging that’s customized to represent your brand.
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A great example of custom packaging comes from Thelma’s Treats, a company that cooks and delivers cookies and a few other delicious treats. The ingenuity of this company is that it used the box (which can usually be pretty bland) to make you think about fresh cookies, straight out of the oven.
Even more, the cookies are placed on a tray inside the box, so even unboxing is like taking cookies out of the oven!
Extra Tip: Get Custom Stickers Printed, e.g. Waterproof Stickers
You can keep the budget down by using StickerYou waterproof stickers customized to fit your brand (logo, mascot, or even just the name).
With custom stickers, you can turn any type of packaging into something fancy and interesting. Plus, with waterproof stickers you know they won’t come off during transit or peel off due to usage.
2. Make it Reusable
If you read any type of media, you know that plastic packaging is one of the most worrisome issues when it comes to pollution. Plus, today’s customers care a lot more about the environment so they’ll choose brands with a similar ideology.
Therefore, by making packaging reusable, you hit two birds with one stone. And get some free advertisement if your customers will reuse the packaging in a public setting. You can see how this works by taking a peek at one of Firefly’s amazing products and its gorgeous packaging. Now, who wouldn’t want to reuse this bottle and receive all the attention?
3. Go with Minimalism
In today’s day and age, you can apply the less is more principle and still stand out. In fact, a minimalist design (when done right) is associated with elegance and class.
You can see how this works by checking out the Zen Tea packaging design, created by Konrad Sybilski. In this case, the packaging is layered and provides a sensory experience (the paper is textured).
Good packaging design needs Ingenuity and creativity, especially when you are working with limited funds. Also, it helps to look for inspiration (by checking the competition) and learn from other people’s mistakes.
The good news is that there are ways to bring down the price without limiting the overall impact of your product packaging on the customer. So don’t be afraid to experiment and try new methods and ideas!