With over 30 million small businesses in the United States of America, it can be hard to stand out in the crowd. This is especially difficult for startup brands with limited capital and a competitive market.
Luckily, in the age of the internet, you have several creative options that allow you to market your brand online and gain traction in local spaces. So how do you go about boosting your online visibility?
This article presents three great tips that any business can use to spread brand awareness!
Let’s get started.
An Attractive Brand Website
Creating a brand website might seem like a no-brainer (and yes, it is), however, it must be emphasized that your website must be attractive to potential customers.
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Make sure to conduct your market research, explore what your competitors are doing and invest in a quality website that is designed to appeal to potential clients. Your website must be both functional as well as engaging. This includes vivid graphics, catchy content, and a seamless user experience that runs smoothly on mobile as well as desktop browsing.
Make the Most of Social Media
There is a general expectation that all brands, or at least any brand worth their salt, have a social media page. Cover your bases by implementing a quality social media marketing campaign across platforms like Facebook, Instagram, Twitter, TikTok, YouTube, and more.
Of course, keep in mind that some platforms are more suited to certain types of brands than others. Study your brand, the product or service you’re selling, and to whom you’re selling. Once you know who you’re selling to, find out what social media platform they’re most likely to use.
That’s where you market!
Alternatively, don’t be afraid to talk to social media marketing experts who specialize in crafting online campaigns that work. It’s alright to learn more on Facebook marketing experts if you feel like you’re short on time, or simply unable to create your own strategies.
Put SEO First
Finally, remember to put search engine optimization first. People tend to make quick searches for products, brands, and services through search engines. How will they find you if your content isn’t designed to be found?
Optimize for relevant keywords, create a dedicated SEO strategy, and focus on ranking for local keywords. This is especially important for a small business with a largely local audience. Focus your keywords on cities and towns rather than states or countries.
Online Visibility Made Simple
Put your best foot forward with a quality website, top-notch social media marketing strategies, and an SEO strategy that is designed to get you to the top of the Google pages! With dedication, effort, investment, and research, your brand is sure to improve its online visibility over time.
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