It only takes 50 milliseconds to make an impression online. If you’re a brand with your own website, you know that first impressions are crucial to keeping people on your site.

4 Tried and True Ways to Increase Traffic to Your Website

But before you focus on the inner workings of your site, how can you be sure people will visit it?

If you’re looking to increase traffic to your website, this article can help. For more on driving potential and existing customers to interact with your online advertising and web content, read on.

1. Email Marketing

One of the top ways to drive traffic to your brand’s website is to develop an email marketing strategy. This can help you interact directly with your potential and existing customers. Email marketing can provide a simple pathway for visitors to access your site.

Studies show that email has an average return on investment of 38 dollars for every one dollar spent. This strategy is not only an investment in your website but your entire brand.

Email marketing also often provides incentives like exclusive discount codes or early access to a sale.

Personalizing emails that appeal to your target audience motivates people to support your brand. Be sure to always include clear, simple links that lead to your landing page.

2. SEO Tactics

Today, 68 percent of all online experiences start with a search engine. This is why another tried and true way to generate leads and drive traffic to your site is through an SEO digital marketing strategy.

SEO, or Search Engine Optimization, uses targeted keywords and focuses on unpaid traffic on sites like Google.

With targeted keywords and strategic copywriting, you can boost your website on search engines to appear on the first page.

This increases visibility and clicks directly to your product pages, blog posts, and home pages. Localized SEO also works to target people closest to you who are more likely to support your brand.

3. Website Responsiveness

In an ever-changing digital landscape, more people are spending more time on their mobile smartphones.

This time includes browsing, shopping, and searching for their next favorite brand. Your brand must prioritize high-quality website design that adapts for mobile screens and users.

If mobile users have a difficult time reading or searching on your website, they’re likely going to click away. To keep up with all the potential competition online, your web development must be accessible and responsive to all.

4. Strong Social Media Presence

Another way to increase traffic to your website is to grow your social media presence. Today, nearly four billion people are active on social media. Social media allows you to post easy-access links that provide value to your target audience.

Consider incorporating links on your Instagram posts, Tweets, and Facebook updates.

These posts may focus on new products, discounted services, or interesting blog posts. Post these links with relevant, interesting content that will capture your audience’s attention.

Increase Traffic to Your Site Today

Now that you know our top tried and true ways to increase traffic to your website, what are you waiting for? Follow these tips and grow your brand today.

For more on all things business, be sure to check out the rest of our website.

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