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Increasing ROI – The Power of Follow Ups in Lead Generation

Lead generation is a means of getting the opinions of prospective clients. Initially trade shows used to be the ideal location to meet potential customers but things changed with the advent of technology. Many companies are using their websites, and email marketing as lead generation tools. 

A good lead generation is important for the long-term growth of a company. It plays a great role in sales and lead generation in a company. Without a proper lead, there can be issues meeting up with sales objectives. Irrespective of how good a product or service with appealing prices are: a poor system to take care of generated leads could make things a little dry. 

The main issue with leads generation is actually sorting out the real prospective clients from the lots who are referred to as “quality leads”. Identifying those who have shown actual interest can be quite challenging and needs some extra work. With little or no attention, it is easy for potential links to get lost.

Leads become successful with proper follow up and good customer service. It is all about marketing and showing potential clients why they are in need of a company’s service or products.

Follow-ups are important

Good customer relationships keep leads alive and make companies close more sale deals. Businesses need to know the demographics of their target audience so they know the best strategies to implement in order to have more sales.

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Follow-ups need to be taken extremely seriously as they are 80% responsible for the success of a deal and 20% for the customer’s decision. It is still essential for companies/sales workers to realize that not every sales and lead generation follow up will lead to a successful deal.

Carrying out follow-ups

The duration of a follow-up varies; some could take a few weeks, others a couple of months and some for a year or two. It all depends on the aspiring deal and the client involved. Sending messages from time to time but not too often is the basic thing to do when it comes to follow-ups.

At the same time, no business will want their prospective clients to consider their emails as a spam due to frequent emails, so sending a mail once or twice a week is the ideal number of times to call or email. It is equally essential that all messages follow the KISS (Keep It Short and Simple) rule and make sure the messages are quite helpful as well.


Customer data is important to positive lead generation; handling that information efficiently will aid the company in making more sales with existing clients and bring in a new customer.

Paying a lot of attention to customer relationships is everything; the system can jog your memory of vital jobs and client’s details from days, months or even years ago. For new potential clients, it will be easy to identify precisely where they are in the sales funnel, which will lead to actual leads and good business deals for the company.

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