Succeeding in a highly competitive digital market means employing effective digital marketing strategies. These strategies must be present across social media channels to boost their visibility and sales.
Companies turn to social media platforms to widen their reach, and an effective approach is starting an influencer marketing campaign. This strategy has grown in recent years, with the global influencer market expected to double from 2020 to 2025, reaching a value of $22.2 billion.
Given the growing influence of professional content creators, businesses should start incorporating influencer marketing into their overall marketing strategy. This involves developing effective influencer marketing strategies, selecting the appropriate type of influencer, and identifying the ones that align with the company’s marketing objectives.
What Is Influencer Marketing?
Influencer marketing is a social media strategy wherein brands work with personalities like bloggers or vloggers to reach their target audience. Typically, these partnerships involve influencers on platforms like TikTok or Instagram with high engagement rates.
Influencer marketing aims to achieve specific marketing goals, especially in increasing brand or product awareness. Social media influencers across all niches can influence consumer purchasing decisions by producing compelling content and building a dedicated following in their respective niches.
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Their deep understanding of their audience’s interests and preferences enables them to create highly engaging content that speaks to their followers. Despite its potential benefits, influencer marketing will only work with a well-planned strategy.
Influencer Marketing Campaign Tips
Influencer marketing can help your brand reach a larger audience and build brand awareness. Create powerful connections with your target audience and drive more sales through a well-planned campaign.
Here’s what you should do to achieve success.
Set A Goal
Setting goals helps to provide direction and focus for the campaign. It ensures everyone is working towards a common objective, and the campaign aligns with the business’s overall marketing strategy.
Clear and measurable goals allow evaluation of the effectiveness of the campaign. Tracking key metrics such as reach, engagement, and conversions makes it easier for you to assess success. Conversely, it also tells you if you need to make necessary adjustments to your strategy.
Goal setting also determines the appropriate campaign budget. When you understand the desired outcomes, allocating resources is more effective.
Know Your Budget
When planning your first influencer marketing campaign, having a clear budget will let you plan accordingly. For example, it will dictate what influencer to get for a particular campaign.
Macro-influencers with 500,000 to a million followers will often cost $5000 – $10,000 per post. The best strategy for your first influencer marketing campaign is to work with nano and micro-influencers.
Invest in Visuals
Users are bombarded with various forms of content when scrolling through social media, making it challenging to stand out. Having stunning visuals in your influencer marketing campaign can help your brand cut through the noise and remain visible to the target audience.
The visuals used in your influencer marketing campaign can significantly impact brand perception. Investing in high-quality images communicates a message of quality and professionalism. This will improve brand perception.
Visuals can be an effective way to showcase your product. Invest in an image upscaler before sharing product photos with preferred influencers.
Explore Different Platforms
The social media landscape continues to change. While there’s no harm in focusing on one platform where your target audience is, you should also try to shake things up. Explore other media, and you might attract new potential customers through up-and-coming influencers.
As with any campaign, you have to stay consistent with your campaigns. Post regularly and provide your target audience with content that resonates with them. The same goes for your choice of influencers. Ensure your brand is compatible with the influencer you’re working with. As much as 61% of brands stay with an influencer for most of their campaigns.
It’s okay to work with several influencers depending on the nature of the campaign. However, it’s critical to maintain a good relationship with influencers.
Stay Within Platform Guidelines
Before embarking on an influencer marketing campaign, it’s crucial to understand the guidelines set by regulatory bodies. In the US, the Federal Trade Commission (FTC) enforces rules related to disclosure.
Ensure that disclosure guidelines are included in agreements with influencers, as the FTC takes disclosure seriously. Despite this, influencers don’t always clearly identify sponsored posts. If they do, they may do so in a subtle manner that is difficult to comprehend or even hidden.
Influencer marketing goes beyond simply paying or offering exposure to individuals with a following in exchange for the positive feedback. True influencers have invested time in building their brand and nurturing their audience.
As a result, they are naturally protective of their reputation and the trust their followers have in them. Influencers are people who have the patience and dedication to grow their social media presence organically, one follower at a time. As such, don’t expect to have results overnight.
But if you follow our tips, you’ll have results you can enjoy long-term.
- Do goal setting
- Work with a budget
- Provide high-quality images
- Use different platforms
- Stay consistent
- Follow platform guidelines