So you are a newly-minted businessman or businesswoman and let us assume, now you are on the lookout for a viable way to spread the word about your start-up. Of course, your goal is a huge coverage that can yield a significant number of potential customers.
Well, the great news is, we live in the era of modern technologies, meaning there is a decent choice of options for promoting your products or services regardless of your budget.
5 Innovative Marketing Strategies that will Help Startup Companies Reach More People
Read on to become well-versed in all the available innovative marketing strategies and to learn how startup companies can take advantage of the numerous opportunities their offer in order to reach as many people (read clients) as possible.
Know Your Audience
This is the first and foremost step you have to take – to create a full profile of your potential customer. Without knowing your targeted audience, you will just waste a lot of time, effort, and money but won’t get any closer to your desired goal.
Apart from some general things such as your would-be client age, level of income, job, location, you will also have to determine a host of specific details.
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For instance, you will have to figure out the most likely way your potential customer will use to find you on the internet. You will need to research the digital behavior of your major audience and discover their favorite social media or certain web-based platforms they use on a regular basis.
SEO is Key
Despite what many newbies think, no business can rely on paid advertising in the long run. That’s why, unless you have an infinite budget (we know you do not), take search engine optimization seriously from the very outset.
But SEO is not that easy and straightforward as it may seem at first glance.
According to Gro.Team, one of the most renowned SEO firms in London, a startup has no chances “to achieve search engine results position #1 (roughly 25% clicks) or #2 (roughly 15% clicks) in a straight-up SEO competition against well established and well-funded incumbents”. To add weight to their words, these experts explain that they know one eCommerce site that spends £5m per year on SEO alone.
Needless to say, a new or small business can’t even dream of such staggering amounts, hence they have to use a wide range of SEO techniques.
If used wisely, Pay-per-Click advertising can be a great addition to your SEO strategy, of course, providing that you’ve done your homework and know your target audience.
You can use Facebook Ads to boost your brand awareness, Google Ads to facilitate extensive coverage and get the results in a pretty short period of time or try your hand at launching a remarketing ads campaign to increase the number of completed purchases at your website.
You can also consider using display ads that serve the same purpose – get you more exposure and sales.
The structure, design, and user interface of your website is also very important in the whole story.
It’s true that search engines have the powers to bring your business right in front of your potential clients but when people click on the link and land on your site, what would they see?
If your web-based presentation is not well put together, difficult to navigate, or provides confusing or scarce information on what you do, people will leave it very quickly to find another place to spend their money.
Therefore, make sure your website is informative and chock full of quality content. Plus, it’s always a great idea to run an engaging blog that has useful articles related to your products and services and gives insight into your industry.
Nothing screams top-notch customer experience than a personalized approach to the idea of marketing. People love being addressed by their names and you are better to apply this piece of knowledge when forming your email list.
Did you know that emails with personalized subject lines have far more chances to be opened and read? It also stays true for SMS and other channels you use to promote your business.
Consider investing in an email service provider, so you can send personalized emails fast and hassle-free.
In today’s highly competitive market, it is getting more and more difficult to stand out of the crowd. However, digital marketing brings a plethora of opportunities to promote your start-up and grow your business.
The most important thing is to use these opportunities wisely, creating sustainable strategies able to help you reach your target audience.
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