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This Is How to Use Instagram for Your Business

Did you know that social media marketing can help you build brand loyalty? If you want to learn how to use Instagram for your business, we can help.

This Is How to Use Instagram for Your Business

In this guide, we’ll go over Instagram for businesses.

Want to learn more? Keep reading.

Why Do You Want to Use Instagram?

Before you use any social media platform, think about what you would like to achieve. How will you use Instagram to benefit your business?

Connect with like-minded individuals and share your products and services.

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Make sure you track your goals. This will help you become more intentional when creating content for Instagram. Think about if the post or content will help serve your particular purpose.

Consider Optimizing Your Profile

When you choose to use Instagram for business, you’ll need to make a strong impression with followers.

Consider switching to an Instagram business profile. Business accounts will have different features.

You can track how your content performs, sell things on Instagram, and expand your profile. You’ll also need to write a decent bio.

A bio should include a summary of what your company does and its particular category or industry.

Your tone should reflect your brand’s voice and personality. Provide contact information like an email, phone number, or address.

Also, you’ll have space for one link. You can keep one main link to your homepage or change the link, so it reflects your new content.

Choose a Profile Image Customers Will Recognize

You want to pick an image that people will recognize when they arrive at your profile. Choose a familiar logo, logomark, or mascot.

Followers should recognize your company.

What’s Your Aesthetic?

Think about aesthetics and visuals when creating content for your business account. What aesthetic would you like to show on your business page?

Make sure you stay consistent. Think about your color palette. Instagram influencers maintain a specific style.

Will you also include text in your content? Think about the font you will use. Your font should also be the same one that you use on your website and marketing materials.

Consider Working With Influencers

As a business, you can connect with a wider audience if you work with an influencer. Influencers tend to have a large following. If you’re new to Instagram and you want to spread the word, contact an influencer.

You’ll want to find an influencer who’s well-known in your industry. Work with an influencer who has a solid amount of followers. You can send the influencer information about what you’d like them to post.

Influencer marketing has become a popular way of reaching new customers. Learn more about the top Instagram marketing trends.

Now You Know How to Use Instagram

We hope this guide on how to use Instagram for business was helpful. Make sure you set out specific goals for your Instagram account. Stay consistent with your aesthetic.

Are you looking for more tips? Check out our resources on marketing and advertising.


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Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.