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What is Investment Research and Is It Worth Doing?

Investment Research provides vital information on an organization’s current and future prospects, detailing whether or not investing in the firm is financially advisable. As it usually occurs, intending investors hardly ever get adequate information early, often causing them to purchase into an overvalued company.

A properly carried out investment research keeps potential investors posted on whether or not their intended purchase is financially viable.

Why Investment Research Came to Be

Investment Research arose from a need for intending investors to be more prudent with how they spread their money. Over the years, potential shareholders observed a common trend between wall street companies. Most companies tend to release specific reports that put them in the nice eyes of the public, essentially making them higher valued than they’re worth.

Interestingly, the twin problems of fraud and deliberate misinformation date back to the period of establishing the world’s first exchange. Banks were the first commercial establishments to dig through the jumble of information from wall street and extract actionable insights for their audience.

Nevertheless, with the internet boom in the ’90s, several independent firms began their for-profit operations. They started delivering quality research and trading data to interested investors via recently introduced newsletters.

In a study by Forbes, estimates are that by 2022, the aggregate valuation of the global investment market would reach a total of $40 billion. A major percentage of that figure would be associable with the biggest investment banking firms and brokerages.

Why is Investment Research Important?

Investment research work is necessary if investors are to be able to not only recoup their capital back but also make significant profits. Investment research is primarily aimed at providing a series of information regarding a company any prospective investor may require to be able to make solid well-grounded investment decisions.

Experts have observed over the years that noob and inexperienced investors tend to pick their stocks based on shallow, non-verifiable data and perceived benefits. Usually, such investors aim to start making necessary transactions as quickly as possible. Nevertheless, such practices are inefficient and tend to cause the investors to lose a lot of their money since it’s not always so obvious what stocks should be picked without thorough research.

Research is not only important when it comes to making investments, especially as you soon discover as a student. Coursework may be grueling, but remember that reliable services will help you write a research paper on any subject matter you want. It’s certainly the smartest thing to do, especially if you spend most of your time deciding what investments you should make.

Factors to Look At While Doing Investment Analysis

It would be stupid to start investing without conducting a preliminary technical analysis. It’s quite the same principle at play if you intend to be the best student in college, as you must do your fact-finding and decide on the best approaches to take to excel at every possible task you may have. All the same, the factors to look out for when deciding on stocks to buy or a small business to invest in are:

1. Risk

Every investment analyst must consider the Risk Factor of the investment, possibly maturing and yielding profits, before any other considerations they may need to make. A greatly risky investment is not worth even a second look, never mind the potential resale value of the company’s assets. Assessing an investment risk profile is as easy as multiplying the rate at which a damaging event happens by the average loss caused by the event.

In assessing how risky a research investment decision could be, every potential factor that may influence the company’s financial future must be considered, from possible government restrictions and hostile competition to occurrences within the firm itself.

2. Cash Flow

Many notable Fortune 500 companies have had to file for bankruptcy as they had insufficient cash flow at crucial points in their life history, which makes this factor a deserving second feature for this section. Analysts tend to favor the Discounted Cash Flow Analysis and Future Value duo in assessing how well a company fares regarding cash flows.

Investors typically generate their ROIs through cash flows – for example, dividends paid out to shareholders by publicly traded companies. So, it’s only natural to check if the estimates of future dividends are high enough for their preferences, especially after considering the facts of the risks attached to the investment.

It pays to keep in mind that the predominant form of cash flow associated with a company depends on its operational model and whether or not it’s on a stock exchange. Be sure to conduct your analysis, as disregarding it might cause you to lose a lot of money.

3. Has The Company Historically Performed Well?

Past trends could be – or not be – suitable indicators of future performances. How well or even how badly a company performed in the past (in terms of gross income) is usually not enough to foretell how the future may turn out for them. For all you know, new federal regulations may be enacted that might cripple their modes of business, or their competitors could develop new technology that may eventually drive them out of the scene.

If you’d factor in this consideration, you must tag it alongside the duo of the company’s risk level and its cash flow, as we’ve discussed above. A tool that may come in handy in your research remains Google Finance, which usually details a company’s financial information as far back as over two decades (if it applies to them, that is).

The Future of Investment Research

So, how would things turn out in the future? Well, for one, you can surely expect better research methodologies to evolve.

The coming years will feature the rise of even more accurate SaaS tools that will reduce or possibly eliminate the need to rely on human intermediaries.


Do your research before deciding on any stocks to pick or even investing in a small business. Several investors have been noted to lose sizable chunks of their assets due to improperly laid out business decisions. To not go down the same path as they’ve trodden, consider taking on the hard work of doing the analyses yourself or subscribing to the services of a qualified expert.

There are several approaches to analyzing a proposed investment’s viability. It’s up to you to decide which you prefer. Clumping a number of these approaches would only serve to muck things up for you, keep that in mind.

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