Are you looking to gain quality B2B sales leads, but aren’t sure how to do it?
4 B2B Lead Generation Tips That Produce Quality Sales Leads
According to recent studies, B2B companies that have mature lead generation processes enjoy 133% more revenue than other competing companies that aren’t focused on B2B lead generation. Additionally, 80% of B2B marketers say that lead generation is a critical component of their 12-month strategy.
If you’re looking to generate more leads for your B2B company, you’ve come to the right place. Read on to learn how to boost conversion rates with these lead generation strategies.
1. Focus On Content Marketing
Content marketing is one of the best ways to generate new leads for your company. To start your content marketing strategy, we recommend using a keyword research tool to figure out what the businesses you’re targeting are searching for online.
Then, you can use these keywords to shape the rest of your content marketing strategy. For example, if you run a technology B2B company that sells accounting software for small businesses, you could use “small business accounting software” as one of your keywords.
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Then, you could build blog posts, email campaigns, and other forms of content around this keyword.
2. Make Use of LinkedIn
Many C-level executives spend a lot of time browsing LinkedIn. Therefore, creating targeted LinkedIn ads is a great way to reach these individuals and their companies.
We recommend running A/B testing on your ads to see which ones perform better and get the most engagement. You can also hire a company like SalesHive to help you produce quality leads.
3. Try Social Media Marketing
Marketing on social media is another great way to reach other businesses. Social media allows for a more targeted approach to lead generation, as the ads placed on these sites tend to be highly targeted.
You can also use social media to reach other companies organically. For example, you can create Instagram posts that showcase your products and services, and then use the right hashtags so other companies can find you.
4. Try Pay-Per-Click Ads
Social media, LinkedIn, and content marketing are some of the most tried and true ways to get new leads. However, these strategies don’t always produce quick results.
If you’re looking to engage with your audience quickly, then we recommend trying PPC ads. As the name suggests, you only pay for the ad when someone clicks on it, and you can also set spending limits, allowing you to map out your budget ahead of time.
Additionally, PPC ads only tend to bring in people who are interested in your business, helping you filter out irrelevant leads.
B2B Lead Generation: Time to Get Started
Now that you’ve read these B2B lead generation tips, it’s time to get started with your strategy. A strong lead generation strategy can take your business to the next level, so start developing it today.
And, check back in with our blog for more lead generation tips and general marketing tips.
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