Internet pioneers created hyperlinks to help users. These digital shortcuts help users navigate the web. Internal links connect readers from one page to another within a website. External links take users to other sites. And backlinks pull readers from one website to yours.
Strategic link building is essential to SEO (Search Engine Optimization). Website writers and managers use backlinks to attract readership from web pages with heavy traffic. Businesses use link-building companies to improve their browser ranking. But is link building safe for SEO?
What’s The Problem?
Google and other browsers feed on advertising. So they police the internet and penalize the organizations misusing link building to avoid advertising charges. But link-building companies can manage Google guidelines and still keep things honest.
Do Links Have Value?
Technically, a website can link to any other website. But a quality link connects with relevant language. If the website promotes a business, it should relate to high-traffic sites like Forbes, the New York Times, Harvard Business Review, etc.
A connection to a small-town newspaper, a travel website, or arcane university research may have little or no value. The best marketing strategies put a virtual price on links, asking, “What would we be willing to pay for the most effective links?”
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
What’s The Link-Building Strategy?
Theoretical Computer Science asserts, “The problem of obtaining optimal new backlinks in order to achieve good search engine rankings is known as Link Building, and Link Building is widely considered to be an important aspect of SEO.” Organizations that actively market through their internet presence must build robust websites to which others want to link.
A credible website knows its target market. It speaks the market’s language and shares images holding their attention. It knows what information they want — and don’t want. It answers their questions and keeps their interest just so long.
If you know what users want, you know what websites they visit. This reduces the number of websites you contact to share links and launch reciprocal interaction.
Can You Outsource Link Building?
Link-building companies help businesses improve their SEO ranking. Acting as agents, they secure and activate links that share a targeted audience. These structured links are essential where blogs, articles, and white papers drive a website’s traffic.
Link-building companies save web time for website designers, writers, and administrators. They let businesses focus on strategy, marketing, and operations. Loren Baker of Search Engine Journal says, “Outsourcing your SEO needs is a good solution, especially when you don’t have the in-house expertise to implement it.” Baker advises businesses to confirm the link-building company’s honesty, transparency, and availability.
Building Safe Links For SEO
Link-building companies offer business websites a tactile solution for optimizing your SEO ranking. They save web administrators time and money by mining and installing effective backlinks.
However, not all link-building companies provide equal promise and performance. You need confidence in the provider’s experience, ability, and security. The best advice is to limit your search to link-building companies with values aligned with yours.