A link remains one of the most powerful ranking signals for search engines. Links play a significant role in determining which pages search engines will display in their results. Because of this, Google invests in improving its link analysis, such as Penguin 4.0.
Specifically, Google is constantly experimenting and testing its search results. So, it would be best to diversify your linking profile to create a robust backlink profile that can withstand adjustments by search engines.
But how would you do this? In this post, you’ll learn how to diversify your link-building profile. But first, let’s define and explain its significance.
What Is Link Diversity And Why Is It Important?
Your website receives a backlink when another website links to it. A diverse link portfolio refers to high-quality backlinks obtained from various web sources.
You can boost your off-page SEO and increase traffic to your website by building backlinks. However, the source of these links determines how much impact they have on your Google search ranking.
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Although many backlinks from the same few sources will rarely harm your website, occasional backlinks from new sources will have a much more significant impact than frequent ones.
An algorithmic rationale is that a website with a broader reach will be more relevant to a wider audience. Whenever other websites link to your content, Google can consider a peer-review, which improves your domain authority and ranking.
Best Places To Diversify Your Link Portfolio
Consider the following places for diverse links:
Niche-Specific High Authority Sites
Getting links from high-authority niche websites is key to success. Getting these links can also be challenging. That’s why you need the Getmentioned agency to help you get them. Consider these links as your entrée. As long as you have tasty side dishes and desserts, you won’t need a bunch of them.
Lower Authority Niche Sites
Although high authority sites are the gold standard, lower authority sites still have plenty of value if they belong to your niche. Quantity is critical here. You won’t gain much from one link. However, a few dozen links from lower authority sites will be noticeable.
Unrelated High Authority Niche Sites
Free backlinks from high-authority websites outside of your niche are acceptable. The Google algorithm considers a backlink from a site with high domain authority beneficial. But it would be best if you also got links within your niche to balance things.
Website And Blog Directories
Website and blog directories won’t give you much link juice, but they’re worth grabbing. These links are easy to grab and free and legal, so why wouldn’t you grasp them?
Blog comment sections are not the place to push your latest post. However, active participation and commenting on blogs have their merits as well. You can occasionally slip in a relevant comment if you do it enough.
You won’t get a lot of backlinks from forums, but you will get some traffic from them. Again, your links should be relevant and not spammy. If you don’t, you risk getting banned.
How To Diversify Your Link Portfolio
The different link-building tactics sound great, but how do you implement them? Listed below are some suggestions:
Diversify Your Methods
Link-building tactics usually target specific pages — for instance, scholarship link building for scholarship pages and blogger outreach for guest blogs/articles.
You can diversify your link profile by applying different link acquisition methods to other pages. For each link-building tactic to be effective, over one person must execute every phase. To achieve better results, you need well-trained link prospectors and outreach specialists.
Develop Different Link-Building Strategies For Different Groups
Consider outsourcing the link-building process to other companies. If you want to work with a link-building agency or team, it will help to consider one or two. You will not only work for different pages (dedicated link-building pages) but also employ link-building techniques.
As a result, you can diversify the links you receive every month. Hence, you can assign different pages and have your outsourcing team work on other tactics if you have a huge budget.
Engage Several Linkable Audiences
The basic idea for scaling up a white-hat link-asking strategy is to target different linkable audiences for each piece of content you produce. Let’s say you want to create an article about abuse, another piece for kids, teenagers, and veterans, and there are content assets for PSTD sufferers.
You can target each of these audiences with your content assets. The link building isn’t just a mix of methods. You’re also targeting resource links on topically relevant sites.
Take Advantage Of The Latest Link Opportunities
You can gain more business exposure and conversion assistance by building natural links that lead to real business exposure and convert more customers. Your competitors’ recent links are an excellent place to start. You can analyze your competitors’ links using a link analysis tool like Ahrefs.
Assess the content they’ve published on their blog to determine if it could be adopted or turned into an angle of your own. The more systematic your approach to acquiring authoritative links is, the more likely you are to diversify your link profile organically and manually.
How Diversified Are You?
Quality, relevance, quantity, and diversity are vital ingredients of a strong link portfolio. Authenticity hinges on diversifying link patterns, but people pay little attention to it. Link acquisition from various sources has a positive effect based on empirical evidence and common sense.
It’s not easy to acquire and manage a diverse basket of links. Building deep links to hundreds of pages while keeping everything straight and avoiding redundancy is challenging.
To manage link diversity, you need to be organized. Be sure to keep a detailed log of your link activities, including the sources, the targets, and the content of each link.