SEO is a powerful marketing tool that helps increase businesses’ visibility and consequently sales. Given that 32% of people click on the first option in a Google search results page, being at the top is essential.
Local vs Organic SEO: What’s the Difference and How Can They Help Your Business?
So we know that SEO, or search engine optimization, is a crucial tool, but how specifically will it help your business? And what is organic SEO, local SEO, and which one do you need to use?
Keep reading to get all of your SEO questions answered.
What Is Organic SEO?
First up, organic SEO is a significant element of digital marketing. It refers to a wide range of processes that elevate your business’s ranking in the unpaid search results.
SEO experts are able to utilize their knowledge of Google’s ever-changing algorithm to help businesses stay visible.
Some of the main components of organic SEO services include keyword research, website design, content marketing, link-building, and technical adjustments to a website’s metadata.
Organic SEO plays a huge role in developing the reputation of a brand. It helps businesses to rank highly when there is no local intent. Perhaps the search term isn’t transactional, but rather a request for information or entertainment.
Thanks to organic SEO, brands are able to position themselves as helpful leaders of their industry, which paves the way for future sales.
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What Is Local SEO?
Next, local SEO plays a part when search queries contain a location-based element.
This could be “coffee shop near me” or “hairstylists open now”. Both suggest that the browser is looking for service near them and in the immediate future.
The importance of local SEO for business is huge. It plays a significant role in driving online searchers into brick-and-mortar stores.
Local SEO is optimized by developing a Google My Business profile, adding photos and correct business information, responding to reviews, and incorporating local keywords throughout your website.
Local SEO is essential for any business with a brick-and-mortar location. Investing in local SEO does not prevent you from generating online sales from customers who live far away.
Which One Do You Need?
In the debate of organic vs local SEO, most businesses will find they need to invest in both forms to gain the maximum ROI for their SEO. Alongside PPC advertising and social media, SEO is an essential aspect of online marketing. If you’re not working on the SEO of your business, you are doing a favor to your competitors.
Organic and local SEO complement each other to further improve your search engine ranking.
There are many digital marketing agencies that can manage your SEO needs. You can easily find some examples of these now, by browsing online.
See Your Website Visits and Conversions Flourish
Thanks to a combination of local and organic SEO, businesses can increase their brand awareness and consideration. By investing in SEO practices over time, your business can reap the rewards of lead generation and increased revenue.
For more ideas for getting your business off the ground, be sure to check out the rest of our blog posts!
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