Did you know that 20% of small businesses don’t utilize digital marketing? Also, 10% of them don’t invest in any kind of marketing at all!

If you fall into either category (or both!), then you’re making a grave mistake. Without a good marketing strategy, you won’t reach your target audience. And as a result, your profits will be dismal.

It’s impossible to utilize all marketing channels though. So which ones should you focus on to make the most of your time and marketing budget?

Read on for a short marketing channel list you can’t miss out on.

Social Media

In the past, social media was solely used as a form of entertainment. But many businesses have caught onto how popular these platforms are, and have incorporated social media into their marketing plans.

It’s one of the best ways to reach your target audience since most platforms are free to join. And if there’s a fee, it’s affordable.

You can use social media to show off your products and services, as well as give insight into what your brand represents.

Websites and Blogs

Most users conduct online research before purchasing something, so you need to provide them with the information they want. And what better way to do it than through your website?

Work with a web designer to ensure your website’s easy to navigate. You should also regularly publish blog articles that’ll position you as an industry leader.

Not only that, but you’ll want to perform search engine optimization (SEO). This is where you use desired keywords strategically to push your site to the top position on search engine results pages (SERPs). It’s best if you work with an SEO specialist, as techniques are always changing and 1 tweak can make all the difference.

Email

Email’s a great channel for nurturing leads and keeping current customers interested, so use it in your marketing plan. You can have a general newsletter, as well as segmented emails for customers and prospects. Not only that, but you can further segment your prospect emails to guide people through the sales funnel.

This channel can be tough to nail though, so it’s worth it to work with an email marketing agency. They’ll know exactly what to say and when so it’s frequent enough that users remember who you are, but aren’t annoyed with how often you communicate with them.

TV and Radio Ads

Don’t write off offline marketing channels just yet. Depending on the industry you’re in, it can be an untapped treasure trove of potential customers! Just make sure you do market research and air your ads when your prospects are most likely to see/hear them.

Combing online with offline channels can be the key to getting the perfect marketing mix for your business.

Use This Marketing Channel List for Success

This marketing channel list is just a starting point for small businesses. The truth is, the optimal channels for each brand will be different, so make sure you experiment and don’t just stick to 1 or 2. But on the flip side, don’t stretch yourself too thin either.

When you find the winning combination, you’ll set yourself up for years of success!

For more help with your small business, keep reading our blog page now.