Marketing for startups isn’t going to be the same as marketing for an already established corporation. For example, there are certain costs that are unique to these fledgling companies that older businesses simply don’t have to worry about. Yet, there are also many opportunities that startups today are well-positioned to take advantage of.
By playing to your company’s strengths and using creative tactics, you can stretch your marketing dollars and quickly attract new clients.
This article will discuss 5 essential mediums and techniques which every startup requires for devising a foolproof marketing plan with a solid strategy.
1- Fill the Need
When you’re running a startup, you and your employees need
to believe in the product. And you have to get potential clients to believe in
the product too. When marketing, it’s important that you show people how and
why your product is useful.
Supply people with information and use strong images and videos to get a response. If your ads are true, honest, and poignant, they will be seen and shared.
So work carefully on creating engaging and shareworthy content, whether it is website content, ads or any other marketing material.
2- Get Social
Today, 72% of
Americans use some form of social media. Social media is perhaps the
single best marketing tool at a startup’s disposal. And by forming your own social media
marketing plans, you can greatly expand your clientele.
With sites like Twitter and Instagram, you can follow
hashtags and join in on conversations. This gives businesses unprecedented
contact with potential clients. By talking about what’s trending, you have the
opportunity to connect with millions of people.
If you’re trying to work with other businesses, then you
should focus on LinkedIn. But if you’re trying to connect directly to customers
than Instagram and Twitter are better bets.
3- Utilize the Power of Video
Video is becoming all the rage nowadays. Now that phones and networks are more powerful than ever, high-quality videos can be played across platforms and devices with ease. Instagram’s IGTV has helped to elevate the power of video even more.
And best of all, you don’t even have to worry too much about
production value when you’re first starting out. Just pick up a good smartphone
and start filming. Content and creativity are what’s most important here.
4- Invest in a Blog
Creating your own blog is easy to do and fun as well. It also helps tremendously with SEO and getting your company listed higher in search engine results. Blogging helps to keep your customers informed and allows your site to remain active with consistent posts.
5- Partner Up
Don’t have a lot of followers yet? Partner up with someone
Consider what your product or service is related to and find
the people who produce those things. Ask them to share your content and see
what you can do to benefit them.
The Bottom Line
Marketing for startups is a continuous process, just like it is for established businesses, and the only way to reap the benefits is by constant learning and understanding the tips and tricks that can help you get along the industry trends.
You can save a great deal of money while expanding your company’s reach, if you know how to do things rightly. Just make sure that your marketing campaign is honest, genuine, and true to your company’s mission.