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Marketing Strategy vs Tactics: What Are the Differences?

What is the difference between marketing strategy vs tactics?

This is a question that all executives need to ask, especially as they work on the marketing strategy of their business. Getting the answer to this question right is essential if your business is to keep up with the changes in the marketplace.

Marketing strategies focus on the long-term goals of your business. Tactics are the specific methods that you will use to achieve those goals.

So what is the difference between marketing tactics and marketing strategy? In this guide, we’ll give you some examples of each to help you distinguish them from each other. We’ll also point out one potential pitfall of marketing tactics and why your business should focus on marketing strategy instead.

Here are the key differences.

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Strategy and tactics are two important terms in business. Strategy refers to the long-term plan for the business, while tactics refer to the actions taken to achieve strategic goals.

In general, marketing strategy is about setting goals and developing a plan to achieve them. Tactics are the specific actions you take to implement your strategy.


There is a big difference between marketing strategy and tactics. Strategy is the long-term plan that you make for your business, while tactics are the short-term actions you take to achieve your strategy.

For example, if your goal is to increase sales by 20% over the next year, that would be your strategy. The tactics you might use to achieve that goal could include things like increasing your marketing budget, starting a new ad campaign, or expanding your sales force.


The important thing to remember is that strategy should always come first. Once you have a plan in place, you can start to think about the tactics you’ll need to execute it. If you try to reverse the order, you’ll likely end up with a jumble of disconnected actions that won’t do much to help you achieve your goals.

While strategies are high-level and provide an overall vision, marketing tactics are more granular and provide the roadmap for how you’ll achieve your strategy. It’s important to have both a strong strategy and well-thought-out tactics in order to achieve your marketing goals.


Strategies are important for businesses because they provide a roadmap for growth and success. Tactics, on the other hand, are important for businesses because they are the actions taken to achieve strategic goals. Both strategy and tactics are important for businesses, but they serve different purposes.

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Understanding the Difference Between Marketing Strategy vs Tactics 

If you’re wanting to better understand how to market your business, it’s important to understand the difference between marketing strategy vs tactics. Once you have a clear understanding of the two, you can develop a plan that integrates both to create a holistic approach to marketing your business.

If so, feel free to browse through some of our other content right now. Our blog covers everything from business to marketing strategy.

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