Over 80% of Americans go online on a daily basis. Another 28% are online almost constantly. If you’re trying to attract Medicare supplement leads, you need a digital strategy.
Mixing digital and traditional marketing strategies can help you boost Medicare supplement sales this year. You’ll need a plan of attack first. Otherwise, an unorganized strategy could cause you to miss leads.
How to Find Medicare Supplement Leads to Start a Business
Here are the 11 tips you need to succeed. With these tips, you can attract the best Medicare supplement leads for your business!
As you learn how to generate leads, you can get ahead of the competition. You could even become the go-to resource for Medicare!
Ready to get started? Put these 11 tips to the test today!
1. Establish Your Brand
Before you start marketing to generate fresh leads, consider your business.
As a brand new business, you’ll need a stand-out brand. Otherwise, your Medicare business won’t stand out from the rest.
Start by determining your mission and vision statements. What promises are you making your customers?
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How do you want clients to perceive your brand? For example, maybe you want them to see you as a reliable, informative professional? That perception can inform the rest of your brand.
If you want people to take you seriously, you probably won’t use Papyrus as your font.
Your brand will play a part in your overall marketing strategy. A distinct brand can help you catch a prospective lead’s gaze. A consistent brand can help you increase brand:
Keeping your brand consistent across all marketing channels can help boost your revenue by 23%, too.
First, establish your brand guidelines. You’ll use these guidelines when creating your website, social media accounts, and content. Your brand guidelines will keep every member of your marketing team on the same page.
These guidelines should outline visible components of your brand, including your logo, color palette, fonts, and imagery styles. Think about your brand’s personality, too.
If your brand was a real person, what would they sound like? Establish their voice and tone.
Before you start marketing, you’ll need to consider your audience, too.
Audience and Keyword Research
Gathering research can help better inform your marketing strategy. Then, you can find the best Medicare supplement leads. You won’t have to waste time sifting through low-quality leads.
First, determine who your customers are. Use demographic research to segment your audience into niches based on:
- Household income
- Marital status
- Pain points
Then, you can create a separate strategy with each audience group in mind. Segmenting customers will help you better personalize your content.
Next, learn more about the keywords your customers use in a search. You can use tools like Answer the Public, Ahrefs, SEMRush, and Keyword Planner. Make a list of keywords to use for your content marketing strategy.
This research will help you boost Medicare supplement sales through your marketing strategy.
2. Build a Wow-Worthy Website
How do you plan on generating leads? If you don’t want to answer the phone all day, start by building your website. Your website will market your business 24/7.
Make sure your website is fast and mobile-optimized. Mobile optimization will benefit your search engine optimization and advertising efforts. Google ranks pages that are mobile-optimized first.
You can use Google PageSpeed Insights to make sure nothing is slowing your website down. Use Google’s Mobile-Friendly Test to make sure you’re mobile-ready, too.
Don’t forget to add your brand throughout your pages.
Then, start adding conversion opportunities throughout your website. For example, you can add a button to the top right corner to have people call you. Make sure this button stands out from the rest of the navigation bar.
Add forms above the fold or near the bottom of your pages. Test these forms to make sure they’re easy to use.
What about adding a chat function?
Using multiple conversion opportunities can help you gather more Medicare supplement lead appointments.
3. Create Informative, Engaging Content
About 63% of businesses don’t have a documented content marketing strategy. Another 60% say it’s difficult to produce content consistently. Meanwhile, 65% find it difficult to produce engaging content.
Content marketing can help you attract more visitors to your website. Then, you can convert those visitors into Medicare supplement lead appointments.
In fact, about 72% of people say content marketing has increased their leads and engagement.
Getting people to engage with your content can boost your search engine ranking. The higher you rank, the more often people will see your website. Then, you can boost brand awareness, traffic, and Medicare leads.
Try different forms of content, including blog posts, newsletters, polls, quizzes, and videos. What type of content are your clients looking for?
Use your keyword research to determine which topics to cover. Make sure to answer any questions your clients are asking. Answering these questions will help them see you as a go-to resource in your industry.
They’ll see you can answer their questions and rely on you for more Medicare help.
4. Optimize for SEO
Search engine optimization (SEO) can help you rank higher on search engines. The higher you rank, the more traffic you’ll attract. You can rank ahead of the competition to appear as a credible resource in your industry.
You can optimize your content by using your keyword research. Use a single target keyword for each post.
Consider using local SEO, too. Local SEO can help you attract more foot traffic.
Update your Google My Business listing to help more people find your storefront.
5. Start Sending
Don’t forget traditional marketing strategies like mailers. Direct mail can help you boost brand awareness. More people will call your business, helping you gather more Medicare supplement leads.
Use your branding to help your mailers stand out.
Make sure to add a strong call-to-action (CTA) to your mailers. Encourage people to contact you for help.
Send emails, too. Keep subscribers up-to-date about Medicare news, deals, and other helpful information. Add a button that directs them straight to a contact form.
That way, you can bring people back to your website to boost Medicare supplement sales.
6. Ask for Referrals
Do you already have a few clients? Great! Ask them for help.
Create a referral program for your Medicare business. Have your customers refer their friends your way. Then, reward them for their help.
A referral program can help you boost awareness through word-of-mouth.
7. Request Customer Reviews
Happy client reviews can boost your online reputation. Ask your best Medicare supplement leads to post their reviews on your Google My Business page. Then, feature these reviews on your website.
You can also create an eye-catching review video for social media and your website. Add the video to your landing pages as social proof.
8. Try PPC Advertising
Pay-per-click (PPC) advertising can help you reach more potential leads. Try creating eye-catching, branded visual ads. These ads can appear on other websites.
When someone clicks on your PPC ad, they’ll visit your website. Create a dedicated landing page for these leads. Don’t forget to add a quick for and strong CTA language.
A pay-per-call strategy can boost leads, too. Create ads that prompt people to call your business. Then, you can talk to people directly to convert them into leads.
9. Utilize Social Media
Social media gives you a chance to connect with prospective leads. Help them learn more about your business and Medicare. Answer their questions and show people you’re there to help.
Consider using Facebook Ads, too. Facebook Ads are a type of PPC advertising. You can have these ads appear on Facebook and Instagram.
Try images, animations, and video ads.
Do you know any influencers in your industry? Have them talk about your Medicare business. They can help you reach a wider audience.
They’ll help you increase medicare supplement leads appointments. At the same time, you can boost brand awareness and credibility.
10. Start Automating
Companies that use marketing automation with prospects experience a 451% increase in qualified leads. Automation can save you valuable time as you generate Medicare supplement leads.
For example, you can automate your email campaigns. Emails will arrive automatically and prompt people back to your website.
You can use remarketing to automatically send digital ads to people who previously visited your website. Remarketing can help you stay top of mind.
Otherwise, add a chatbot to your website. Chatbots can interact with prospective leads when you’re busy on the phone. Then, you can convert those prospects into leads and sales!
11. Network at Events
Try networking with seniors at events. You can go to an empty nester event, participate in local community groups, or plan a retirement luncheon. Invite people to your own events using direct mailers.
Offer them coffee or lunch to entice people to participate.
Make sure to provide educational resources at these events. Then, follow-up with your leads to boost sales.
Boost Business: 11 Ways to Attract More Medicare Supplement Leads
Ready to generate more Medicare supplement leads than ever before? Give these 11 tips a try. With these tips, you can boost Medicare supplement sales and your business.
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