business newspaper
Share on facebook
Share on twitter
Share on linkedin

8 Most Profitable Affiliate Business Models in 2023

Affiliate marketing is an effective way to earn money online. So many people are already earning huge amounts and many niches are already populated.

If you are planning to start your affiliate marketing in 2023, you need to identify niches that are with evergreen demand. Those types of niches have the highest returns and the most passionate customers. They bring more profit to affiliate marketers, even as the parent companies also earn huge.

Here are some of the most profitable affiliate business models in 2023:

Sales of VPN Services

Virtual Private Networks have been in existence for quite some time. However, they were only well used by computer geeks. This continued until around 2013 when many people became conscious of governments snooping on their private data.  Also, many began to need VPNs to access websites blocked in their countries, especially streaming services.

All these events created a way for the popularity of VPN services. Since then, the demand for VPN services has increased and the global market for it is projected to hit $50 billion within the next few years. So, now is the right time to start an affiliate site in the VPN niche.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

Some of the best VPN affiliate programs (and some run by an affiliate manager) are offered by Expressvpn,  IP Vanish, Norton, Nord, and Avast.


The iGaming market has grown to become one of the largest sectors online in recent years. According to studies, the global revenues from iGaming is expected to exceed $100 billion by 2025. You have to consider this niche if you want something profitable. Many websites are already recording huge success in iGaming affiliates.

If you, for example, have a look at an online casino site in India, you will find a few online casinos listed on this website. When you click on one of these online casinos, register, and deposit, the website earns a commission.

One of the most profitable casino affiliate programs is EGO, which gives you up to 40% lifetime Revenue share.

WordPress templates

WordPress is currently the most popular website builder in today’s world. According to Wordcamp, over 75 million websites currently use WordPress software. This has made the demand for WordPress templates very high.

There are several WordPress theme builders today and some of them are paying affiliates as high as 50% commission. Some of the WordPress builders with affiliate programs include StudioPress and Template Monster.

Office Software

Office software is one of the biggest tools used on computers today. Virtually all computer users have a kind of office software installed. Thus, the demand for these products is high and the market is competitive.

Starting an affiliate site to promote office software will be a great idea. Companies such as Microsoft, WPSOffice, and LibreOffice offer affiliate programs.


As long as the internet exists, there would always be the need to host websites. Be it WordPress websites or others built with other software, site owners need WordPress hosting space to run their services.

There are tons of hosting companies and many of them run affiliate programs. You can get up to make hundreds of dollars in commission per sale, depending on which product was bought through your site.

LiquidWeb, a hosting firm, for example, runs its programs through CJ affiliates and can pay between $100 to $900 per sale. The company boasts of an average of $230 in commissions for each sale.

Another example is WPEngine which runs its affiliate program through ShareASale. You earn $200 per new client you refer to on their site. If you refer other affiliates to their program, you’ll get $50 for each client they refer.

VIP Cars

If you love cars or automobiles, this could be a great niche for you. VIP Cars is an affiliate program that works with car rental firms like Hertz, Avis, Europcar, and many others around the world.

The company offers up between 50% to 70% per referred sales. Regardless of what your referral uses the car for, you still get the right commission. However, this niche might need some tedious work as there are limited materials to create content.

SEO Services

Many companies are using the internet to promote their goods and services daily. One of the things these companies compete for is top positions on Google and other search engines.

To gain these top positions, they have to work on their site’s SEO by using the right keywords and optimizing rightly. This has necessitated the use of keyword tools such as SEMRush and Ahrefs. SEMRush runs an affiliate program that offers a 40% commission per subscription sale. Ahrefs also offers a 20% commission for each referral that makes a purchase.

Home security

People always want to keep their properties and household items safe. Therefore, the demand for tools such as internal and external locks, motion sensor lights, and home alarm systems with sensors is high. You can create an affiliate site and sign up for programs like the Hippo Affiliates or Guardline Affiliates.


This completes our list of the 8 most profitable affiliate business models in 2023. Some of you may have already ventured into any of these industries or planning to do so.

We would like to hear your thoughts and learnings in your entrepreneur experience. Let us know in the comment sections below and keep the discussion growing.


Some other articles you might find of interest:

Make your business rock with these business plan writing skills:

Startup’s Guide to Write a Business Plan

Would you like to know how investors value a startup?

How Do Investors Value a Startup?

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.