When marketing your business, you probably already know just how important SEO is. Your ability to show up on the right Google search results will help your target customers find you and choose you when they make their purchase decisions.
4 Things You Need to Know about Multi-Location SEO
If you are a smaller business, you probably know the importance of local SEO, which is a way of boosting your presence on search results in your local area.
However, what about multi-location SEO? If you have multiple business locations across numerous areas, basic local SEO services are not going to get the job done. What you need is a thorough understanding of SEO for multi-location business types. Read on to find out more.
1. Conduct a Multi-Location SEO Health Check
This first step towards building a winning multi-location business SEO strategy is to get a clear picture of your current situation. You need to find out how your branches are performing in local search results and where you are going wrong.
For this, you should consult an expert agency that can tell you exactly why your business needs local SEO services and what you need to do to improve. A proper SEO audit is the essential first step towards success.
2. Check On Competitors
Next, you should see what the competition is doing right. Perform extensive competitor research to find out exactly what keywords your rivals are using, what their content strategy is, and how they are performing in Google search results in the various areas in which they operate. This is also something that qualified multi-location SEO services can help you achieve. Learning from the competition will help you get ahead.
3. Sort Out Your Google My Business Listings
Your Google My Business listing is probably the single most important tool in your quest for perfect SEO. It lets Google know you are a real-life business and the areas where you are active. That’s why you need to ensure that your listing is fully formatted for multi-location SEO. Check that your business listing has all of your locations listed within it, including up-to-date address information. This will help put your business on the map, literally.
4. Encourage Local Reviews
We all know that user reviews of the lifeblood of effective business marketing and SEO. However, it is important to make sure that the reviews you are getting are going to the right places. Remember to ask that customers leave a review for the specific branch or location that they visited. Offer incentives to customers who do this correctly. It is truly important that you have equally informative and honest reviews across all of your current business locations.
More Hack for Growing Your Business
By following these basic tips and tricks, you can begin to master multi-location SEO and ensure that every arm of your business empire has an equal shot at lasting success. For more expert tips and growth hacks for young businesses, we have got you covered. Simply check out our regularly updated Startup guides to learn more.
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