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7 Must-Haves for Your Launch Event

Launching a new business is no small feat. The all-important launch event is your chance to celebrate this accomplishment, but, more importantly, it’s your opportunity to introduce your business to the world!

Putting your best foot forward when planning a launch party can seem a little more daunting than your average birthday party. But don’t fret! 

7 Must-Haves for Your Launch Event

Read on for seven inspired ideas to make sure your launch-party is one your attendees won’t forget!


1. Custom Water

Every party has to have bottled water, so why not use it as a branding opportunity and order some cases of custom labeled bottled water? You can even hand them out as people head out the door. Your guests will stay hydrated AND keep spreading your brand after they leave!

2. Finger Food

People always remember the food (or lack thereof) at a party, so don’t forget this all-important element of your launch night! Be sure you have options for multiple dietary restrictions and allergies, and go for food that is easy to share and pass — especially if you don’t plan on a sit-down dinner.

There’s nothing more awkward than balancing a plate of lasagna in one hand and a drink in the other. Good eats ensure that your guests will stick around a little longer instead of wandering off to the nearest hot dog stand for sustenance, so don’t skimp here!

3. A Funky Venue

Hotel ballrooms and conference centers are overdone when it comes to launching events. Finding a venue that’s a niche to your business and target audience is a great way to make your event stand out.

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If you’re launching a new music label, consider hosting your party at a bar where some of your favorite local artists began their careers.

That said, even the coolest launch venue won’t accomplish its goal if it’s a pain to get to — no one wants to feel forced to take a cab because your event isn’t accessible by public transport. Be sure your venue is easily accessible AND cool, and your party will be even harder to resist.

4. Photo Station

The only thing people love more than a selfie is a photo booth, and they’re a must-have at any launch party.

Not only are photo stations a fun activity for your guests, but they’re also a substantial brand-building opportunity. Make it easier for your attendees to share their photos — and your brand — on social media with a booth that allows them to post directly from the kiosk.

5. Social Presence

Speaking of social media, don’t forget to create custom Snapchat filters and hashtags for your event. More importantly, remember to share them with your guests!

Think funky stickers or decals on tables and bathroom mirrors. It’ll give your party AND your brand the buzz you’re craving.

6. Press

Having members of the press at your launch party is essential to getting the word out about your business. Be sure you or your press rep is reaching out in advance and locking in these invitations early.

But remember, while the press is essential, you want to have a mix of those writing about the event and those attending it. Don’t overwhelm your guests or talent with too much press.

If standard press junkets are outside your reach, consider investing in influencers instead.

7. Entertainment 

You don’t have to entertain your guests for every second of the night — an over-scheduled party can start to feel more like a business meeting. But having some structure is essential, especially to avoid any lulls in conversation.

It’s a great idea to hire a DJ or live musicians alongside any product demonstrations or speeches. Just be sure they’re not overwhelming the real start of the evening — your new business!


Remember that you have to spend money to make money, and don’t skimp or save things to the last minute when it comes to your launch event! You only get one chance to make a first impression with your new business.


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