My Firm is Just Starting Up, Is Sending Legal Christmas Cards Worth It?
by Evelyn Spencer 22/09/2019 | 8:470Posted in Branding
of every business tradition is the giving of Christmas cards to their valued
customers and clients. In the legal world, maintaining good relationships with
partners and clients is essential so that they can feel that they are important
in the firm.
So, to take things up a notch, instead of just sending out ordinary holiday cards, why not send out themed Christmas cards, to be specific, legal Christmas cards! This will give your clientele the impression that you are not just some boring law firm, but one who likes to take things into a whole new perspective.
to Buy Legal Christmas Cards?
are a lot of online and physical stores that sell Christmas cards, but if you
want to give your clients only the best, then it is highly recommended that you
buy your cards from legalchristmascards.net. They offer a wide array of designs
that will make your clients and partners impressed as to how you were able to
incorporate the legal world to the Christmas season.
Should I send Legal Christmas Cards?
from it being a business tradition, sometimes you just wonder why you have to
spend any amount on some cards. If you must know, this is an important gesture
because this lets your business partners, your clients, your employees to feel
that their contribution to your firm is not being taken for granted.
Especially if you have just started up and want to take your law firm to the next level, it is important that you should be able to establish connections both the new and existing in order to make your business flourish. This will also let people know that you exist, and you are offering legal services. Another way to take your law firm to the next level is to have your interns take a paralegal or secretary course.
are some reason why it will be good if you choose to send out legal Christmas
Sending out Christmas cards sets as a reminder that your firm exists
This is the
most basic level as to why you should be sending out Christmas cards especially
when you are just starting up because your cards will work just like a
newsletter, that is an indirect way of popping up on your prospective client’s
radar without giving them the impression of looking too pushy.
This a perfect
excuse for being noticed especially if you send them customized legal Christmas
cards. This will give them the idea that you are a firm with a lot of
perspectives and you deserved to be noticed.
It lets your clients know that you are real people
Because you chose to send out
customized legal Christmas cards, this adds a personal element to it, making it
a great ingredient of establishing the best business relationships.
So when you are sending out Christmas
cards to your clients, see to it that you do not just send out the same generic
message to every client on your list. It will great if you can include a
hand-written note, especially if this is going to be sent to some of your
important contacts because this will help in reminding them that you value
their contribution, you can even put in some private joke that you have shared,
or some good wishes and luck with that specific goal that they may have
mentioned when you worked together.
It lets your clients know they are important to the firm
If you will not take that much of an
effort, well, anyone can just fire off a giant box of low-cost Christmas cards
from the pound shop.
But, of course,
you are not that kind of firm. You should be sending out Christmas cards that
are polished, professionally printed – that is complete with your firm’s logo
and branding – so that your clients will feel that you are sincere and they are
significant enough to deserve a great Christmas card that is a product of
thought, effort, and money spent.
Christmas cards will also let some of your newer customers and prospective
clients that you are an established business that has enough money to spend
that you give credence to the quality of work that you do.
It creates a psychological debt
Although sometimes, sending out Christmas cards may seem insignificant, however, you should know that every Christmas card is a small gift that you give. It is a gesture of goodwill and it is also a token of the business relationship that you have with that certain client.
Thus, on a psychological level, your
client or business partners will also feel an obligation to return the favor to
you, even though they may not realize it consciously.
This could mean that when your clients
are considering their options, they will give more weight to your business,
thus, they will more likely be responding to your emails and flyers that you
are going to send in the future.
So, when you send out that one small
Christmas card, this can be the spark that ends up bringing you with more
businesses in the new year to come. So you should never ignore having the
opportunity of getting into someone’s books.
Other law firms are already doing it, better not be left behind!
The greeting cards industry is worth
billions, and this comes with a good reason. This means that your competitors
who take their customers seriously are already in the process of planning their
seasonal marketing push. But, of course, you would not want to become the firm
that did not bother.
There are already a lot of businesses
who are sending out Christmas cards every year and it will help if you can find
a way to differentiate yourself – that is by sending customized legal Christmas
But, aside from giving out
greatly-designed Christmas cards, one of the easiest ways that you can do to
get your Christmas cards to get noticed is to get the right timing when you send
your cards. So, you should get in early before your customers are starting to
get sick of them, however, if you may be a tad late for Christmas, you can
choose to skip it and send out New Year’s greetings instead, so that when you
greeting card arrives, it is not going to be drowned out by a flood of the