What are targeted marketing lists and why do they matter (1) (1)
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Elev8 Med owner, Nathan Robinson, discusses starting a digital marketing agency

How did you get into digital marketing?

I started a personal training company when I was 18. I knew that I needed a website and hired a company to make one. They took forever to do anything and a couple of months later I still had no website. I took it upon myself to create one myself. It came out great and I started generating leads almost immediately.

My father saw the website and had me build one for his landscaping company. His buddy then wanted one. It then kept snowballing till I thought “Hey this could be a legitimate business”. I then went all in with everything and now have a successful agency.

Why do you believe you were able to be successful when so many fail starting a company?

I was very fortunate in having had success early (within the first year) and continue that success growing year after year. I think the main thing that sets me apart is I do literally everything I can to make my clients happy.

The most important is obviously giving them the biggest ROI possible but besides that I want my clients to enjoy working with me. I try to become friends with my clients. I think one mistake a lot of people make is becoming too formal/corporate with business. If you can make it fun, why not go for it?

Some other things that have helped set me apart

  • No Time Binding Contracts: People in the digital marketing space LOVE time-binding contracts. I think it’s ridiculous. I get why they do it but I am on a month-to-month basis. Making it completely performance based.
  • Exclusivity: I only work with one type of client per location. I will not work with competing practices
  • Long-Term Relationships: I look at the long-term in everything that I do. If for example, a campaign is not running as it should, I have no issues pausing payments until we get rolling again. For the short term, it’s not ideal but I know long term my clients will appreciate that and remember that
  • Response Time: Some of these guys take days to respond to a simple email. I try to respond in minutes

There are more reasons of course but that’s just a few

Have you always worked with the medical industry?

When I first started, I worked with anyone I could get my hands on. This led me to working with small mom and pop shops up to big companies like Goya. About 8 years ago I started working with a plastic surgeon. He was blown away by the results and told me I should heavily consider targeting others in his field. He explained that in general medical gets overcharged and no one ever delivered for him before.

I was referred to a few colleagues of his, got awesome results for them and then just started going after the medical niche. At the moment I work primarily with plastic surgeons, med spas, dermatologists, ophthalmologists and dentists. My parent company is Elev8 Media. So I took away the “ia” and Elev8 Med was born.

What are some pros to working within a niche?

One of the best pros is that I know their industry in and out. I can speak the same language. If a Med Spa starting talking about a Morpheus8 machine or a plastic surgeon starts talking about a BBL I know immediately what they are talking about.

With this experience also comes knowledge of the best ways to go about booking new patients. What the best keywords are, what people are searching for, how to bring in traffic, how to convert prospective patients into new patients and so on.

What are the different services that you offer?

SEO is our biggest service and to me can give you the highest amount of traffic for the lowest amount of spend. Google ads is another service we offer. I like Google ads because they can be super targeted, can be tracked easily and you start generating leads immediately. However, they tend be more expensive. If budget permits, I love running them side by side. We also handle the web design.

Do you have any tools that you enjoy using to run the business?

I’ve tried a lot of different tools and set ups. This is not an exhaustive list but here are a couple. For keyword research I like SEMRush. Google analytics is a must. I love Notion for general note-taking, to do lists and project management. Google business mail is great. Serpfox is awesome for keyword tracking. BetterProposals for proposals.

Any final words or thoughts?

Do your best to over-deliver. Don’t just sign on a client and hope they stick around. Overdeliver every single month and take a personal interest in their success. I think some companies are too revenue driven and don’t care about their clients. They just get added to the list. I take a personal interest in helping each of my clients grow and succeed. If I can’t, I take it as a failure and will do everything I can to avoid that.

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