food service industry
Share on facebook
Share on twitter
Share on linkedin

Why Is Nutrition Important To The Restaurant And Food Service Industry?

In May of 2018, the Food and Drug Administration passed a law requiring restaurants to list the nutritional value of menu items in the same way that all packages in a grocery store now do. This was a clear example of the importance the FDA has attached to providing the best nutrition to customers. Given the alarming statistics on obesity in this country, a number of steps are being taken to encourage patrons to make better choices when ordering meals.

It is hoped that by making consumers more aware of the caloric content of foods, fewer restaurant patrons will eventually require bariatric surgery to cope with the effects of obesity. Encouraging better nutrition among customers isn’t just important to government authorities, the food service industry in general is also keenly interested in providing better nutrition to consumers. Continue reading below to find out just why it’s so important to restaurants and the entire food service industry.

Why Restaurants Encourage Better Nutrition Labeling

There are some very good reasons why restaurants and the entire food service industry are very much in favor of providing good nutrition to customers. Some of the most compelling of these reasons are described below.

Modern Generations Of Customers Eat Healthier

Most adults who are health-conscious have placed some kind of restriction on eating at fast food restaurants for their youngsters. This is because they know that, in general, fast-food meals don’t provide adequate nutrition to growing youngsters, or they have questions about the level of nutrition provided. One exception to this rule is in situations where nutritional labels are made available for fast food items sold in restaurants.

Parents feel better about choosing a meal for their children when they are aware of the nutrition level of items being purchased. Of course, children will generally want to choose their own meals, even though they may have no concept of healthy eating. By providing nutritional information, children will be able to gradually learn about healthy eating and cultivate better eating habits.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

Many children adopt habits that include exploring a number of different nutritious dishes, and that all work to the benefit of restaurants and the food industry in general.

Adding Nutrition Labels Increases Revenue

When you display the nutritional information on all your menu items, it can make people feel more confident about what they’re eating, and it can tend to increase the ordering frequency of items that are labeled. When customers can see the caloric values of food items, they don’t have the inherent fear of eating such items that they might normally.

There is a voluntary program called Health Check, which a number of restaurants have joined, and it calls for an HC symbol to be applied to a number of different menu items, provided that they meet the nutritional criteria issued by the Heart and Stroke Foundation. This helps people to order fewer foods with trans fats, saturated fats, and foods that contain high levels of sugar. Instead, more conscientious consumers will choose dishes that display the HC label.

Research has shown that those items clearly marked with the HC label have enjoyed increased popularity and are ordered more frequently than other menu items. Some restaurants also have become more profitable by allowing an option for patrons to customize their serving size based on their calorie requirements, or any nutritional preferences they might have.

It’s a very good idea for restaurants to display nutritional information because it helps customers to choose foods that are healthy and nutritious. It allows customers to make better choices, and it increases the number of visits that customers make to specific restaurants.

Wider Customer Base

There’s no question that eating out in restaurants has become more commonplace than it ever used to be, in part because more people have busy work schedules and prefer to eat out. Quite often, they simply don’t have time for meal preparation at home, so having meals prepared for you can be both convenient and delicious.

It’s also true that patrons turn to restaurants for special occasions like birthdays and any other important events happening in the family. When people don’t know the caloric value of meals, it might significantly limit their food options when dining out. On the other hand, when nutritional values and calorie content are prominently displayed on menus, diners who are health-conscious have no such limitations in their choice of foods and the choice of restaurants that they patronize.

Conclusion

You might think that all the labeling you now see on menus in restaurants is done entirely for the benefit of the consumer, but the truth is, it’s just as important to the restaurants themselves, and for the food industry as a whole. When patrons make better choices and stay healthier, it can make return trips to the same restaurant more likely, and it can allow parents to feel much better about the healthy choices available to their youngsters.

This is the reason that in the last few years, a great many more dining establishments have included calorie and nutrition information on most of their menu items because it’s a good practice for everyone involved.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

RECENT POST