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How To Do On-Page SEO for SaaS Companies

One of the best channels for organic growth is SEO because it’s a long-term strategy with compound effects. SEO is the practice of optimizing your website to rank higher in search engine results. The goal is to get more traffic from organic, or unpaid, search results.

What Is SEO For SaaS?

This article will help you understand how to implement a solid SaaS SEO strategy that will allow your brand to effectively reach its target audience while building a competitive advantage over other companies.

Types Of SEO

While channel-specific strategies have evolved dramatically over the years, SEO has stayed relatively the same. Today there are 3 main categories of SEO to tackle, each with its own set of challenges: On-Page SEO, Off-Page SEO and technical SEO.

On-Page SEO: On-Page SEO is the practice of optimizing your website content to increase organic search engine traffic. On-page SEO works as a demand capture channel, making your site more visible to people who are searching for things related to your business.

On-page SEO includes things like:

  • Website Content
  • Title tag & meta description
  • H tag optimization
  • Internal linking
  • Image optimization

Off-Page SEO: Off-Page SEO refers to actions taken to build organic traffic to your website without adding content to it.

  • Link Building
  • Content marketing
  • Social media
  • Podcasts
  • Online reviews (Capterra, G2, etc)

Technical SEO: Technical SEO is the process of calibrating your website to meet the technical requirements of search engines, so that the website can be easily scanned and indexed. This calibration will enable your website to appear higher in search engine results pages (SERP).

  • Website speed
  • Structured data
  • Canonicalization
  • XML sitemap
  • Hreflang

Why SaaS Companies Need SEO

SaaS SEO is crucial for companies because when implemented properly, it creates a self-sustaining pipeline of leads or sales over time. When a website is optimally calibrated, it will rank at the top of search engine results, easily accessed by customers looking for the answers to questions they might have.

SEO vs PPC

As a startup, you’re always looking for the most efficient way to spend your limited resources. So when it comes to marketing, which is better: SEO or PPC?

The answer, of course, is “it depends.” But in general, SEO is a better long-term investment than PPC. Here’s why:

1. SEO traffic is more valuable than PPC traffic.

Why? Because people who find your site via search are usually further along in the buying cycle than people who click on an ad. They’re already interested in what you have to offer, so they’re more likely to convert.

2. SEO is more cost-effective than PPC.

With SEO, you only have to pay for your initial investment (in time or money, or both). Once you rank high in search results, you’ll continue to get free traffic. With PPC, on the other hand, you have to keep paying for each click.

3. SEO is a long-term strategy.

If you want to see results from SEO, you need to be in it for the long haul. It can take months or even years to rank high in search results. But once you do, you’ll reap the benefits for a long time to come.

PPC, on the other hand, is more of a short-term strategy. You’ll see results quickly, but as soon as you stop paying for ads, your traffic will disappear.

So if you’re looking for a marketing strategy that will provide more ROI in the long run, SEO is the way to go. Of course, that doesn’t mean you should completely ignore PPC. Both SEO and PPC have their own advantages and disadvantages, so the best approach is to use a combination of both.

How To Do On-Page SEO For SaaS

Now that we have broken down the basic premise and merits of SEO vs PPC, let’s take a look at how to effectively implement SEO for SaaS companies.

Site Audit

The first step is a thorough SEO site audit, which is like giving your website a diagnostic checkup. It is important to do this step first and foremost. If the website’s technical SEO is poor it will not be able to rank well in search engine results, even if it has high quality content. To prevent poor SERP ranking, steps must be taken to ensure that your website can be read as quickly and easily as possible by web search engine crawlers. This means that your website can be indexed quickly and featured in search engine results to potential customers.

Keywords

Strategically including targeted keywords in your content is an important part of SEO.

Keywords must also be included wherever possible in the body of your written content. Care must be taken to include keywords and search terms that internet users (customers) are using to find products or services that are similar to the one you are providing. For example, if your SaaS service is a photo editing app, you might get better results if you include keywords like “how to edit photos online”, instead of “photo editing app”.

Optimize Your Content

It is also crucial to include target keywords in the following:

  • Your page’s title tag (the headline on the SERP)
  • The URL (keep it short and descriptive, and use the keywords in there)
  • Meta description (this is the brief introductory description below the title of each search result)
  • The H1 and H2 subheader titles
  • The body of your content/article/blog post
  • The names of your image files (include target keywords within the file names, where possible)
  • Alt Text (this is the text that is displayed when an image on your web page fails to load. It should be descriptive and contain the target keywords)
  • The content/post’s introduction and conclusion.

Part of optimizing content is to minimize image and file sizes, because search engines (and people) prefer websites that load in the blink of an eye. This can be done by compressing all images using tools like TinyJPG and TinyPNG. If you’re on WordPress, you can also look for image optimization plugins like Breeze or ShortPixel.

Adding internal and external links is also a key element of on-page SEO. Internal links to other parts of your website ensure that visitors stay on your site longer, increasing the chance of earning signups. External links aim to provide additional relevant information that can better inform the customer, making them more confident about your product.

Write Thorough Content

Comprehensiveness is good practice when optimizing content. Your goal should be to make your content the ‘go-to’ source of information on the internet regarding the product or service you are providing. Include a breakdown of the problem, how your product or service solves the problem, technical specifications (if applicable), case studies, testimonials/endorsements, comparisons with competitors, and pricing.

Consistently producing this type of all-encompassing, high-quality content will give your website topical authority in the eyes of search engine crawlers, resulting in much higher placement in SERPs.

Key Takeaways

On-Page SEO is one of the essential components of SaaS SEO. SEO is important for SaaS companies because it helps you to be found online by potential customers. By optimizing your website and content for SEO, you can improve visibility in search engine results pages (SERPs), which can lead to more website visitors and ultimately more customers.

SEO is not always easy, but it is important for SaaS companies to invest the time and resources necessary to make sure their website and content are optimized for search engines.

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