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How to Make an Online Gaming Development Start-up?

Gaming is one of the most popular pastimes across the globe. From Candy Crush to Call of Duty, video games are wildly popular and can be played on any device you have in your home. Although there are plenty of gaming companies out there, only a few are successful enough to keep their founders happy.

Like in any other business, it all starts with crafting a thorough plan. No matter whether you are planning to create an online casino game, or the next adventure for a mobile phone, this is the stepping stone that you have to get right. Practically all industries, including online casino, is highly competitive. So if you want to create an online gaming development startup from scratch and make it successful, here’s everything you need to know.

Create a Business Plan

A business plan is a written document that outlines the strategy of your start-up. It must contain all the information you would need to convince investors and potential partners to invest. A good business plan should include:

  • An overview – The first part of any good business plan should explain what type of company or product you’re trying to create and how it works. This can be a simple introduction to the problem you’re solving, as well as an outline of how many people are being affected by it.
  • Goals and objectives – Next, outline what success looks like for your gaming start-up, including specific targets for revenue growth and user acquisition per month/year/etc., as well as why these goals are important. Make sure these goals align with those set by other stakeholders in your company.
  • SWOT analysis – A SWOT analysis helps determine strengths, weaknesses, opportunities, and threats from competitors or other external factors. Those include changes in technology which could affect your business model over time. Take the online casino industry as an example. Even though it’s available on mobile devices, adapting to the growing popularity of VR products is a must.

Including all these things in the business plan will prepare you for the next step.

Get Financial Investments

Getting sponsorships is the next big step you must take. It will determine the level of your independence. That’s why getting funding from friends and family is a good option. You get the funding yet keep all the liberty of moving the project in the direction you like. However, if you get a different form of investment, you’ll have to play along with investors and meet their expectations. Some investment options are:

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  • Get financial investments from venture capitalists and angel investors
  • Approach banks for loans
  • Approach friends and family

Once you get the proper funding, it’s time to open up a business and prepare for gathering the team that will turn your vision into a reality.

Hire Your Team

Once you’ve got a clear idea of what type of game you want to create and how it will be played, it’s time to start thinking about the people who will make it. If you are just starting out and have no experience in game development, then hiring experienced team members will be difficult if not impossible.

The best way to build an online gaming development startup is by keeping things simple at first. Hire friends or relatives with technical skills who can help out with various aspects of game production. That includes graphics design, programming, etc. These smaller projects will be a good basis for finding other people for future projects.

License Your Games

The first step to making your gaming development start-up is to license the software. You need a license that allows you to use the author’s original content, graphics, music, and code. It’s also important that you have permission from everyone who contributed something to the game. You can buy these individually or in bulk through third parties who specialize in licensing deals.

Make a Prototype

Making a prototype is the first step and it’s crucial. A prototype is an early version of your game, which you can use to test its gameplay, user experience, and interface. It also helps you with testing the design and graphics of your game.

You need to make sure that your prototype has all the features that you want in your final product. You don’t want to invest too much time in making something that doesn’t work out after all.


As a start-up owner, you will have to work hard on your games and make sure that they are the best in the market. You also need to market them well so that people can buy them easily. You should start with a small budget and then expand it once you get some profits from your sales.

One of the best approaches for getting the game out there is to leverage the power of influencers. They can help you raise your brand’s awareness and prepare your game for a successful launch. However, the biggest challenge that you’ll find is gathering the team and getting the funding. Once those hurdles are out of the way, your chances of success will be much higher.

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