No matter how productive you used to be earlier and how effectively you used to multitask, even the day before you delivered the baby; with a baby you cannot expect to do in depth analysis, write, make calls, attend meetings, organize files, send and follow-up on emails all while nursing, burping, or just soothing your newborn.
Even with the baby growing responsibilities do not decrease they just change the style. So the very first step you should take is to hire a babysitter, let it be for a few hours a day.
Now you are at least not worried about baby, he’s is being taken care while staying in your surveillance, so you can better concentrate on work. But hiring a babysitter doesn’t mean you can do just everything. You’ve to optimize the productivity, and outsourcing proves to be one of the best ways for mompreneurs to increase efficiency. Let’s see how it worked for some of the successful mompreneurs.
“I have 6 years of experience in Search Engine Optimization and Social Media Marketing and most of the time, I used to execute strategies at my own. But, now being a mompreneur, I’ve outsourced all the execution, just because I’ve to do more work in less time now. Let me explain it in simple words; SEO & Social Media strategy pays $75/hour and execution pays $20/hour”, says Maria Goldsmith, CEO of Ideative an Online Marketing firm.
“I never relied on someone else’s copywriting skills, but being a mom and running business from home changes your mindset. I have a lot more important things to do and so I had to find an outsourcing partner for all the copywriting and marketing material development.”, says Jessica Albert who owns a local PR firm.
“When I started my home based custom cakes business, I used to do everything myself, i.e. from creating text for flyers and brochures to running ads on Facebook. But being a mom now I do only what I am best at and that’s baking. All my marketing stuff is outsourced now, and that’s how I optimized my business being a mompreneur.”, is the story of Sandra Jacobs.
Try outsourcing like Maria, Jessica and Sandra did and you will see the difference yourself.