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5 Overlooked Recruitment Methods for Startups on a Budget

While most business owners understand that their people are one of their most important assets, hiring the best talents isn’t an easy task. Startups, in particular, have a limited recruitment budget. As such, they might not have access to similar resources as established organizations. In addition, many small businesses may not have ample recruitment or human resource management experience. As a result, they may overlook valuable recruitment practices.

If you’re running a startup company and looking to expand your team, take note of these recruitment methods to help you hire the best people while staying on a budget.

Utilizing Email Templates

Email outreach is a popular method to recruit top talents across different industries, especially in a competitive one like real estate. In most cases, it’s always safe to assume that the candidate you’re planning to recruit has already received several recruitment emails. To stand out, you must ensure you send an email that captures their attention.

This might not be as difficult if you’re only composing a handful of emails in a day; however, it can be challenging when you need to fill a lot of positions in a limited time. Fortunately, there are plenty of tools you can use to help create compelling recruitment emails and send them at a predetermined schedule. For example, you can Get Brokerkit to access their CRM suite that comes with customizable email templates for recruitment. While such technology requires you to spend, the convenience and efficiency it can bring will be definitely worth the investment.

Maximizing Social Media

Almost every working professional has a social media profile on at least one platform these days, making social media a great avenue to find and recruit talented employees. However, some businesses may not be maximizing the potential of social media as a recruiting platform. For example, there are recruiters who simply publish job postings on their profiles without any targeting or customization. If you do this, you’re severely limiting your reach.

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Instead of standard posts, consider social media job advertising. At a minimal cost, you can create job ads and make them visible to more people outside of your existing network. What’s even better is that you can optimize social media ads to reach individuals with specific skills and backgrounds that will suit the role you’re filling. You can even target social media users in a certain location if you need someone on-site.  

Reviewing Existing Networks

While optimizing social media ads is an immense help for online recruitment, be sure not to overlook your current offline networks. Referrals and recommendations remain to be one of the best ways to find the right candidates for companies, especially startups. It hardly costs anything to ask friends and relatives to spread the word about your candidate search; the same goes for internal referrals. Even if you have a small team, it’s still a good idea to ask your employees if they know people who may be a great fit in your company.

If you want to build a great employee referral culture, consider implementing a referral rewards program. Even small tokens of appreciation can go a long way toward encouraging your team to continue recommending suitable candidates.

In addition to reducing your hiring costs, referrals are great sources of organic (or non-paid) leads. Most of the time, the people referred by your employees already have an idea about you and your business. As such, they’re more likely to understand what your company needs and can offer. 

Scheduling Online Interviews

Interviewing candidates is a vital phase in the hiring process. That said, some startups might not have the best resources to conduct on-site interviews due to the limited office space. They might not have a reception area where dozens of candidates can wait or a dedicated office for interviews. Fortunately, technology allows companies to conduct job interviews online. With stable internet access and a video conferencing tool, hiring managers can easily interview multiple candidates.

Online interviews aren’t just cost-effective for startups, they’re also convenient for the candidate because they don’t have to travel or wait long. Additionally, online interviews open up job opportunities to global talents who may be willing to relocate once hired.

Considering Hiring Freelancers

Running a startup company has many uncertainties, including financial matters. If you can’t afford to add another full-time employee to your payroll, consider tapping the services of a freelancer. Many talented freelancers are willing to join fast-growing startups, even if the organization is still in its early phases. Working with a freelancer also allows you to observe their work. If they perform well and you have the budget, then you can offer them a full-time role.

Before hiring a freelancer, however, be clear about the functions you need to fill. Sometimes, it may be more valuable to get a full-time employee rather than a project-based contractor.

While running your startup may limit your recruitment budget to a certain amount, you can still hire top talents. Just make sure to take note of these often overlooked recruitment methods. They can help you save on hiring costs without compromising the quality of the team you’re building. 

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