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Why Your Startup Needs a Phone Number… and Tips for Making the Most of It

If you are looking to start a new business, you are probably wondering why you need a business phone number. After all, you already have a personal phone number, and using it for business seems like a smart idea.

Why Your Startup Needs a Phone Number… and Tips for Making the Most of It

While using a personal phone number for business can help you cut costs, it can prove unreliable, especially after-hours, giving customers the wrong impression about you.

If you are still hanging on the fence about getting a business phone number for your startup, here are reasons why you need one and how you can make the most out of it.

It Allows You to Set Business Hours and Look Professional

Having specified business hours is one reason why you need a dedicated phone number for your startup. A good rule of thumb is to ensure that your line strictly operates during your designated business hours.

That way, it becomes easy to tell that everyone calling is interested in your business.

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Additionally, you can set a standard greeting message for all callers and ask those who call after hours to leave a message to your business voicemail.

In your voicemail greeting message, be sure to let them know that they have reached your business and that someone from your company will be returning their call as soon as the business opens.

A Business Phone Number Helps You Track Your Campaign’s Performance.

When starting a new business, you will probably want to run digital advertising campaigns to push your brand.

When the leads you want to generate include phone calls, it may not be easy to measure the performance of your marketing efforts by just looking at the number of calls you are receiving.

Instead, you need dedicated phone call tracking software to collect all essential data points that will help you evaluate and optimize the performance of your marketing strategy.

If you are not sure what software to use, here is a list of call tracking apps that can help you get a clearer picture of which marketing campaigns and channels are driving calls.

Your Phone Number Is Private.

There is nothing more annoying than getting random phone calls on your cell number. Whether it is strangers or robocalls who stumbled upon your personal phone number, the experience can be frustrating and offsetting.

That is why you need to use a business phone number instead of your cell number when getting your business out there.

It Will Help You Remain Consistent With Your Branding and Business.

Consistency is essential when it comes to business branding.

You need to have a business phone number and use it consistently in all your business listings and marketing channels. Doing this will avoid confusing your customers on whose cell phone number is being listed where.

Additionally, using a consistent phone number will help prevent losing prospective clients who might dismiss your listing as inaccurate simply because you used different phone numbers.

Business Phone Number Helps You Handle Different Clients’ Needs at Once.

Technology has made it possible to forward calls to different cell phones simultaneously.

In other words, you can set up your business phone number to ring on different devices at the same time whenever you have an incoming business call, allowing different customer representatives to answer calls based on availability.


That way, your customers will no longer wait in line or use different numbers every time they want their queries or concerns addressed. Happy customers and prospects will mean more business for you.


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