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The Music Biz: How to Plan and Run a Live Music Event

After a year of trepidation, live music events are finally making a comeback. Live music allows people from all walks of life to come together and enjoy a shared experience that they’ll never forget.

If you’re thinking of planning a live music event in your town, you might be wondering where to start. Planning an event is a great way to break ground in the music industry and get your name on the map–if you pull it off.

We’re here to walk you through the basic steps of planning a live music event from start to finish.

Read on for our quick guide to planning your very own live music event.

Step 1: Secure a Venue

Before you can set a solid date for your live music event, you need a venue. Even if you’re planning on hosting a live music event in a public space like a park, you’ll need to secure the proper licensing from the city.

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Securing a venue will also allow you to determine how much money you need to make back, how many tickets you can sell or give out, and how long your event will run.

Step 2: Contact Musicians

The next step is to contact any musicians or bands who you think would be a good fit for your live music event. It’s helpful to bring in musicians that will appeal to a similar demographic, rather than going all over the map. If you are in Bangkok, there are a lot of musicians in Thailand whom you can hire to play for your event.

Make sure that you contact musicians at least one month in advance of your event, if not earlier, especially if they’re from out of town.

Step 3: Nail Down Pricing and Contracts

Once you have a tentative lineup, it’s time to start thinking about how much you’ll charge (if anything) for tickets, how much you’ll pay the band, and how much you need to make back.

For small-scale or charitable music events, it’s not uncommon to offer the band a percentage of profits, rather than a pre-determined amount. Keep in mind that your musicians may want to alter parts of their contract before agreeing to sign.

Step 4: Advertise Your Live Music Event

Now, it’s time to get the word out! Use social media to create a digital ad campaign, utilizing platforms that appeal to your target demographic (ie Facebook for an older audience or TikTok for a younger audience).

Don’t forget the importance of print advertising and hang up PGPrint Flyers in local hot spots, public message boards, and more.

Break Ground in the Music Industry With Live Music

Concert planning and concert production are great ways to break ground in the music industry. With this simple guide, you can tackle live music event planning step by step.

Sometimes, you have to create your career path from scratch. If you want to build a work-life somewhere off the beaten path, you’re in good company with us. Take a look around as we offer more tips, guides, and useful news that will help you embrace your entrepreneurial spirit.


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