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Steps for Your Podcast to Reach a Broader Audience

Over the past few years, more and more businesses became aware of the powerful marketing capabilities of podcasts. Podcasts are digital audio files that can be downloaded over the internet.

They’re usually available as a series of episodes, and users can listen to or download these episodes by subscribing to the podcast.

Steps for Your Podcast to Reach a Broader Audience

The popularity that podcasts gained was easy to understand. With the number of mobile phone users increasing along with the advancement of mobile technology, it’s understandable how podcasts would be practical and popular ways to communicate with your audience.

That said, many marketers feel lost when it comes to promoting their podcasts or finding success.

Growing their audience often feels like an impossible mission, but that doesn’t have to be the case for you. Here, we’ve compiled a list of steps you can take so your podcast reaches a broader audience.

It All Starts with the Show’s Name

Have you ever come across a flashy book’s name but had no idea what to expect from the book?

If you have a specific genre in mind, you’d most likely look for a book title that lets you know what to expect.

The same goes for your show’s name; you have to choose a strategic name that intrigues the viewer at first glance. Don’t make it about your brand or your business, no one would be interested in the podcast unless they’ve already heard about your brand.

Rather, choose a name that appeals to your target audience.

Plan Your Content Thoroughly

As is the case with every form of marketing, it’s all in the quality of the content you provide.

Falling to do your research well will result in sloppy content, and failing to organize your research will just overwhelm the listener.

The content needs to be informative and well-presented, which also means this will probably be the most time and effort consuming task you’ll have ahead of you.

While you’re at it, avoid using a sales pitch or advertising stuff to your audience; there’s no bigger turn-off than that.

Use the Right Podcast-Hosting Platform

The right podcast-hosting platform will do wonders for you. Meanwhile, failing to use a good platform will add a heap of unnecessary tasks ahead of you.

One of the most popular podcast-hosting platforms is Buzzsprout, which is still growing in popularity even after a decade of being launched. As Brett Robinson from explains, the platform offers a wide range of appealing features that make creating and uploading podcasts a breeze.

Some of the many features that come with using the platform include customizing podcast websites, creating transcripts for episodes, and getting insights into podcast statistics.

These features allow you to maximize the potential of your podcasts, which improves your odds of reaching a broader audience later on.

Plan for Your Launch Promotion

It’s understandable how you can feel like launching your podcasts right after they’ve been created, but hold your horses for a second there, champ.

First, you need to prepare a plan for promoting your launch.

If you really want the show to be successful, you need some preparation first. Before going out to the public, you need a minimum of 8 to 10 episodes ready to be aired.

You don’t have to air them all at once, but you should air at least three episodes for starters.

That’s the best way to appear credible to the audience and get them hooked enough to subscribe to your podcast. Once aired, start inviting your family and friends to rate your show, as well as promote it across different social media platforms.

Cross-Promote Your Podcast

Cross-promotion has always been an effective marketing strategy.

By building mutual partnerships with other influencers, advertising your show on other podcasts, or even paying for ad placement in successful podcasts, you can get access to an established fanbase to give your podcast more exposure.

microphone and laptop

Make Good Use of SEO

Finally, don’t forget the major role that SEO plays in ranking your podcasts on the search engine result pages. Make sure to list the keywords, as well as those long-tail keywords, in your podcast description.

Most of all, your written content should be valuable, informative, authoritative, and authentic. That will give you a competitive edge over the competition.

Starting a successful podcast can feel impossible, but a look at all the successful shows should give you some encouragement. If they can do it, then why can’t you?

All you need is to understand how to create a good podcast and promote it well. Once you get the hang of it, you’ll realize how much potential your podcasts hold.


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