There are a lot of automotive startups providing various car-related services and products that are trying to make a business out there, however, only a few can do it in the right way.
How Can Automotive Startups Promote Their Business to Drive More Sales?
Now, there are multiple reasons why the brisk ones are brisk but those that aren’t all that brisk might need to step their game up on multiple fronts. And one of the areas that these businesses should consider improving on is their marketing strategy.
Car buying isn’t as simple as it seems. A car sale isn’t just a customer walking in the dealership or logging on to a website, checking out a few cars, and completing the purchase. If you’re into stepping into the world of the auto business, you need to understand the fact that you need to entice buyers into buying cars.
You need to convince the buyer they need a new car or a used second car and they can consider used cars under $20,000. While it might seem a little bit confusing to chalk out a perfect marketing strategy in the auto business, there are a few generic techniques that can get a sure shot of success.
We bring you a few tactics that can help gear up sales of your new auto venture.
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
Publishing Reviews for Winning the Trust of Buyers
The first and foremost thing that an automotive startup can do to build trust among visitors is by publishing user reviews. User reviews, success stories have proven to have a great impact on potential buyers; positive feedback from an existing owner just makes a potential buyer confident about the purchase that he/she is about to make.
Having small snippets from users, video testimonials, etc. on places like your website, social media handles, newsletter or paid advertising campaigns can just help you fetch the trust of the audience.
Up Your SERP Game
The first place anybody looking to buy a new car or car parts and accessories will go to is Google. And so, if you want buyers to visit your website, you’ll have to make your website be on top of search engine result pages (SERP).
This is extremely essential because very few people are bothered about going to the next pages. To ensure this, you have to plan out your Google Ads strategy very carefully.
Firstly, build a well-structured Google Ads account properly defined as a group. Make use of negative keywords to filter out inapt searches and always run carefully through your search query report. Also, employ ad extensions as they help you get better lead interaction.
Most importantly, make proper budget allocations to your campaign. Spend more money on those entities that are popular in your buyer class.
Identify and Optimize the Negative Keywords
If negative keywords are not managed properly, you may end up ruining the whole search engine ad campaign. There are great chances of your ads cropping up for irrelevant searches and you might end up spending a lot on accidental clicks on your website link.
On the flipside, hunting down for exact matches on keywords can hamper your reach. In this situation, assessing your search query report is very critical. We would suggest you mend your negative search list weekly and optimize it as per the market trends.
Modify Your Advertisement Campaign Based on Market Trends
You need to understand the ad campaigns, as to when you need to go aggressively and when to go soft. You also need to identify what most buyers are looking for. For instance, SUVs are a hot trend these days and so it would make no sense if you put a large sum of your budget promoting hatchbacks and sedans.
With the rise in gas prices, many people are considering hybrid and electric vehicles to cut fuel expenses and at such time, the marketing campaigns promoting BEVs and HEVs should be pushed hard.
Moreover, you need to find out the car buying seasons and those could vary from state to state. Based on this research, you will have to plan and schedule your ad campaigns.
Identify Your Target Audience for Your Ad Campaigns.
Your company might offer a variety of products and services but not all may attract prospective buyers. A person looking for a ‘used Porsche 911’ will have no interest in your ad that leads to used Honda Civics listed on your website. And even if you happen to have used a Porsche 911 listed on your website, you may end up losing the lead because a wrong ad crept up in front of the wrong person.
Identifying the needs of your audience and targeting them with the right ads is extremely essential. That can be achieved by splitting your ad campaign into multiple campaigns targeting a variety of audiences. You need to customize ads and manage them to target prospective buyers across financial backgrounds, location, age, and even gender.
Lure Them with Schemes and Offers
Well, this is a tried and tested tactic used by businesses all over to drive more buyers to them. Making prospective buyers shop at your place rather than from somebody else is in itself a very important marketing strategy.
And one of the simplest ways to do that is to lure them with some schemes and discounts. Having the lowest prices compared to the competition is not always going to be feasible for you but then you can work out some unique offers and baits that buyers may find attractive rather than just lower prices.
This certainly will help you boost your sales.
Automotive sales isn’t a simple, single, one-shot process. There is a lot of competition out there and buyers rarely make an impulsive move without checking prices and offer with some other player. You simply cannot afford to lose new leads in the auto business and hence remarketing strategy is of utmost importance.
Remarketing basically involves reminding the buyer through ads and subtle messages. Following up with the customer regularly can just give you an edge in converting the lead and closing the sale. You can also come up with some offers while you’re into the remarketing stage.
This will also help you understand the sales trends with other companies in the business and also let you strategize your sales policies better.
So, these were a few tips and tricks that could help new auto businesses earn more sales. Inculcating these practices will definitely boost your sales and help you close deals, successfully.
Some other articles you might find of interest:
Make your business rock with these business plan writing skills:
Would you like to know how investors value a startup?